Dickey's Conquers 5 Pulled Pork Sandwiches, Ranked by Taste in 2024

Click [here](https://youtu.be/IVvs_AFeh08) to meet Dickey's Barbecue Pit's Legendary Mascot: The **Big Yellow Cup**!<br>

Join Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, as she introduces the one and only Big Yellow Cup—the iconic mascot that's been part of the Dickey’s family for decades!<br>

Did you know this bright, bold cup started as a happy accident? Roland Dickey Sr. originally ordered reusable cups to add value for guests, but when they arrived in an unexpected bright yellow, he said, “*Let’s go with it!*” And the rest is history. Today, the Big Yellow Cup is a symbol of Dickey’s legendary hospitality and authentic barbecue.<br>

But wait—there’s more! The Big Yellow Cup is stepping into the spotlight in a big way. Keep an eye out for it at events, in exciting campaigns, and maybe even a few surprises. It’s all about making your Dickey’s experience even more fun and memorable.<br>

So grab your Big Yellow Cup, fill it to the brim, and let’s keep the barbecue going. 🍖💛 Share the Big Yellow Cup love! Click [here](https://youtu.be/IVvs_AFeh08) to learn more.

Introducing......the Iconic Big Yellow Cup!

CEO Magazine: Secret Sauce: Laura Rea Dickey & Roland Dickey Jr

The Dickey Foundation Donates $10k to Beckley Fire Department

 [Dickey’s Barbecue Pit ](https://dickeys.com/)franchisee **Doug Keenum** is making waves in Tennessee with a remarkable expansion journey. Since stepping into the world of Legit. Texas. Barbecue. in 2022, Keenum has transformed locations, opened a brand-new store, and taken on new opportunities with grit and determination.
 
Doug began his barbecue journey by taking over the [Madison Street location in Clarksville, TN](https://www.dickeys.com/locations/tennessee/clarksville/clarksville), in August 2022. “The Madison location had a challenging reputation,” Keenum recalls. “We brought that one back to life, and now it’s getting great feedback from our guests.”
 
Building on this success, Keenum opened a new Dickey’s location on [Fort Campbell Blvd. in Clarksville](https://www.dickeys.com/locations/tennessee/clarksville/clarksville-fort-campbell) in July 2024, just a stone’s throw from the local military base. “This store has been an exciting addition,” says Keenum. “We’re working hard to introduce our brand to more of the Clarksville community and make this location a favorite among military families.”
 
In August 2024, Keenum expanded again, taking over an existing location in Brentwood, TN, just outside Nashville. “This location is another opportunity to make a positive impact,” says Keenum. “We’re focused on improving operations and creating a welcoming environment for our guests.”

Doug’s efforts exemplify the entrepreneurial spirit that defines Dickey’s franchisees. [Laura Rea Dickey](https://www.franchisetimes.com/franchise_news/get-to-know-dickey-s-bbq-ceo-and-why-she-d-nix-ketchup/article_ce7aaace-a1ea-11eb-82cd-d3a825092be1.html), CEO of Dickey’s Barbecue Restaurants, Inc., praises his resilience and strategic growth. “Doug’s dedication to excellence and his ability to revitalize locations are truly inspiring,” she says. “He’s a tremendous asset to the Dickey’s family, and his success showcases the power of hard work and community focus.”
 
[Roland Dickey, Jr.](https://www.youtube.com/watch?v=TKj19A7lhrU&ab_channel=Dickey%27sBarbecuePit), CEO of Dickey’s Capital Group, echoes these sentiments. “Doug has embraced the life of franchise ownership,” Roland says. “His growth in Tennessee reflects the strength of the Dickey’s brand and the entrepreneurial vision that drives it forward.”

Doug’s three Tennessee locations are part of his mission to bring Legit. Texas. Barbecue. to more communities. With a focus on quality, hospitality, and community engagement, Keenum continues to expand and enhance the Dickey’s experience for families across the state.
 
## About Dickey’s Barbecue Restaurants, Inc.

Founded in 1941 by The Dickey Family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For over 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts—because real barbecue can’t be rushed.
 
With over 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continues to grow under the leadership of Roland Dickey, Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Pit, Inc.
 
Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur's Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.
 
For more information, visit www.dickeys.com. For information about becoming a franchise partner, visit www.dickeysfranchise.com


Doug Keenum Expands Dickey’s Barbecue Pit Footprint with Three Tennessee Locations

### World’s largest barbecue restaurant offers baked potato deal from February 13-17th
 
DALLAS (Feb. X, 2023) – February marks National Potato Month and [Dickey’s Barbecue Pit](https://www.dickeys.com/)  is celebrating with their famous giant bakers. Whether you want a classic baked potato, a baked potato with barbecue meat, or even a Buffalo Chicken Baked Potato, they do it all.
 
<br>From February 13th -17th, the [barbecue restaurant](https://www.dickeys.com/locations) is highlighting its [Loaded Baker](https://www.dickeys.com/quote/everyday?promoBannerList=%5b%7b%22menuId%22:%22TWVudToxODo5OTk5LTEyLTMxIDIzOjU5OjU5LjAwMDAwMA==%22,%22itemId%22:%22SXRlbToxMzgxOjk5OTktMTItMzEgMjM6NTk6NTkuMDAwMDAw%22,%22subcategoryId%22:%22c3ViY2F0ZWdvcnlJZDo1MTkzOjk5OTktMTItMzEgMjM6NTk6NTkuMDAwMDAw%22%7d,%7b%22menuId%22:%22TWVudTo1Njo5OTk5LTEyLTMxIDIzOjU5OjU5LjAwMDAwMA==%22,%22itemId%22:%22SXRlbToxMzgxOjk5OTktMTItMzEgMjM6NTk6NTkuMDAwMDAw%22,%22subcategoryId%22:%22c3ViY2F0ZWdvcnlJZDo1MjA5Ojk5OTktMTItMzEgMjM6NTk6NTkuMDAwMDAw%22%7d,%7b%22menuId%22:%22TWVudTo4MTo5OTk5LTEyLTMxIDIzOjU5OjU5LjAwMDAwMA==%22,%22itemId%22:%22SXRlbToxMzgxOjk5OTktMTItMzEgMjM6NTk6NTkuMDAwMDAw%22,%22subcategoryId%22:%22c3ViY2F0ZWdvcnlJZDo1MjI1Ojk5OTktMTItMzEgMjM6NTk6NTkuMDAwMDAw%22%7d,%7b%22menuId%22:%22TWVudToxNTQ6OTk5OS0xMi0zMSAyMzo1OTo1OS4wMDAwMDA=%22,%22itemId%22:%22SXRlbTo0ODYyOjk5OTktMTItMzEgMjM6NTk6NTkuMDAwMDAw%22,%22subcategoryId%22:%22c3ViY2F0ZWdvcnlJZDo1NTIxOjk5OTktMTItMzEgMjM6NTk6NTkuMDAwMDAw%22%7d%5d) – Dickey’s signature baked potato topped with all the fixins’ of cheddar cheese, green onions, sour cream and butter. With every Loaded Baker purchase of $7.99, guests will get a complimentary [Big Yellow Cup](https://www.instagram.com/explore/tags/bigyellowcup/?hl=en). 

<br>“At Dickey’s, we take barbecue seriously,” said Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. “And when it comes to our barbecue bakers, rest assured they’re called ‘Giant Bakers’ for a reason. We look forward to our guests enjoying this smokin’ deal at their favorite Dickey’s store.”

<br>For added convenience, Dickey’s has every need covered with orders for takeout, in-store pick up, to go and even delivery! Order ahead in the Dickey’s mobile app or online at dickeys.com.

<br>To learn more, follow Dickey’s Barbecue Pit on [Facebook](https://www.facebook.com/dickeysbarbecuepit/), [Instagram](https://www.instagram.com/dickeysbarbecuepit/) and [Twitter](https://twitter.com/dickeys). Download the [Dickey’s Barbecue Pit app](https://www.dickeys.com/promos/check-the-app) from the [Apple App Store](https://apps.apple.com/us/app/dickeys-barbecue-pit/id1288151925) or [Google Play](https://play.google.com/store/apps/details?id=com.olodickeysapp).

#### About Dickey’s Barbecue Restaurants, Inc. 
Dickey's Barbecue Restaurants, Inc., the world’s largest barbecue concept, was founded in 1941 by the Dickey family. For the past 80 years, Dickey’s Barbecue Pit has served millions of guests in 44 states Legit. Texas. Barbecue. ™ At Dickey’s, all our barbecued meats are smoked onsite in a hickory wood burning pit. Dickey’s proudly believes there’s no shortcut to true barbecue and it’s why our name isn’t BBQ. The Dallas-based, family-run barbecue franchise offers eight slow-smoked meats and 12 wholesome sides with 'No B.S. (Bad Stuff)' included. Dickey’s Barbecue has 550 locations across the United States and eight other countries.
 
<br>Dickey’s was named to Newsweek’s 2022 America’s Favorite Restaurant Chains list and USA Today 2021 readers’ choice awards. Dickey’s won first place on Fast Casual’s “Top 100 Movers and Shakers” list, been named a Top 500 Franchise by Entrepreneur and named to Hospitality Technology’s Industry Heroes list. Led by CEO Laura Rea Dickey, who was named among the country’s 50 most influential women in foodservice in Nation’s Restaurant News, was recognized by Fast Casual’s Top 100 Movers and Shakers list and honored by Dallas Business Journal. Dickey's Barbecue Pit has also been recognized by Fox News, Forbes Magazine, Franchise Times, The Dallas Morning News, The Wall Street Journal, People Magazine and QSR Magazine. Dickey’s Barbecue is part of Dickey’s Restaurant Brands which has more than 700 restaurants nationwide including brands Wing Boss, Trailer Birds, Big Deal Burger and bbqathome.com. DRB is led by CEO Roland Dickey Jr. For more information, visit www.dickeys.com.



 Dickey’s Barbecue Pit Butters Up Guests for National Potato Month

<h2>Want to make ribs at your next party?</h2>
Having ribs at your next get together is a great idea! Not only are they incredibly tasty and universally loved, but they are also easy to cook up in large batches so everyone can get some. <br>
Plus, depending how you cook them, you can customize the flavor to suit any palette—from sweet and sticky barbecue sauce to tangy mustard-glazed ribs. And since there's usually plenty of meat on each one, it makes for a satisfying meal that your guests will be talking about for weeks afterward. <br>

So why not make ribs the star of your next gathering? You won't regret it.

<h2>What is the 321 Method for Ribs?</h2>
The 321 Method for Ribs is a popular method of cooking ribs on the grill or in the oven. It involves prepping, seasoning and cooking the ribs slowly over low heat for three hours. <br>
The first two hours are devoted to preparing the rub and marinade, while the last hour is used to cook the ribs at a higher temperature. <br>
This slow cooking technique helps to tenderize the meat, resulting in a flavorful and succulent final dish. 
Additionally, it allows for more control over both flavor and texture; you can adjust the seasonings or cooking time to get just the right taste and texture that you're looking for.<br>
<h2>321 Rib Method</h2>
The 321 Rib Method is a popular method used in the preparation of ribs. 
This technique calls for 3 hours of smoking, 2 hours of wrapping, and 1 hour of cooking. 
The ribs are first smoked at a low temperature to give them the smoky flavor that many people love. Then they are wrapped in foil with some liquid such as apple juice or beer, and cooked for two hours. This locks in all the juices and flavors of the ribs while allowing them to remain tender. <br>
Finally, they are removed from the foil and cooked directly on the grill or in a smoker at a higher temperature for one hour, or until desired doneness is achieved. <br>
<h2>Ingredients for 321 Ribs</h2>
- 2 racks pork ribs (approximately 5 lb. total)<br>
- 1/4 cup plus 2 tablespoons kosher salt<br>
- 1/4 cup packed brown sugar<br>
- 2 teaspoons black pepper<br>
- 1 teaspoon garlic powder<br>
 - 1 tablespoon ground ginger<br>
 - 1 teaspoon onion powder<br>
 - 2 tablespoons smoked paprika<br>
- 2 tablespoons Worcestershire sauce <br>
- 1/2 cup apple cider vinegar <br>
- 1/4 cup tomato paste <br>
- 1/4 cup honey <br>
- 2 cups chicken broth or water.<br>
<h2>How to Smoke 321 Ribs</h2>
1. Start off by prepping the ribs: remove the membrane from the back of each slab, trim any excess fat, and season generously with your favorite rub or seasoning blend. <br>
2. Place a rack in an aluminum pan or dish and put the seasoned ribs onto it. Cover the pan with tin foil and refrigerate for at least 4 hours or overnight if you can. <br>
3. Set up your smoker to 225°F (107°C) – use wood chunks or chips that pair well with pork such as hickory, mesquite, cherry, or applewood and make sure it is producing enough smoke before you start cooking. <br>
4. Add soaked wood chips directly on top of lit charcoal. Place the ribs in the smoker, fat side up, and cook for 3 hours.<br>
5. Wrap each rack of ribs individually in foil with a little bit of apple juice or beer – this will help keep them moist and infuse some extra flavor. Place back in the smoker and cook for 2 more hours until tender but not falling apart. <br>
6. Remove from the smoker, unwrap them from the foil and slather with your favorite barbecue sauce; return to smoker for 1 hour basting every 15 minutes with additional sauce if desired. 
7. Allow to cool slightly before serving or cutting into individual ribs! Enjoy!<br>
Note: You may want to add a few more wood chips if necessary during the cooking process and make sure the smoker temperature is kept constant. Also, it’s important to check for doneness by feeling the ribs – they should be tender but not falling off the bone. If needed, cook them a little bit longer until desired texture is achieved. Lastly, let the ribs rest for 5-10 minutes before serving!  <br>
<h2>More Rib Recipes</h2>
The 3-2-1 rib method isn't the only way to cook tender and juicy ribs. Other methods of cooking ribs include smoking, baking, boiling, grilling, and slow-cooking.<br>
Smoking is a traditional technique that involves low, indirect heat from flavoring wood chips. The smoke adds flavor as well as moisture to the ribs while they slowly cook over several hours in an outdoor smoker or grill. <br>
Baking is a simpler form of cooking ribs in the oven for 2 to 3 hours at 225 degrees Fahrenheit until the internal temperature reaches 165 degrees Fahrenheit. This method does not add any smoky goodness like smoking does but it still results in tender and juicy ribs. <br>
Boiling ribs is another fast and easy cooking method. You simply boil the ribs in a pot of salted water for 30 minutes or until they are tender. After boiling, you can finish the ribs off on the grill or in the oven to give them that traditional BBQ flavor. <br>
Grilling is a great way to get those char-grilled flavors while still maintaining moisture and tenderness. This method involves placing the ribs directly over indirect heat and basting with sauce every few minutes until cooked through. <br>
Finally, slow-cooking is a very popular way of making delicious ribs without having to stand by them all day long. The low and slow temperature helps break down any tough connective tissue while creating a succulent texture at the same time. To achieve the best results, place the ribs in a crockpot or slow cooker with your favorite sauce and cook for 8 to 10 hours on low heat. <br>
No matter which method you choose, all of these methods will result in delicious and tender ribs that everyone can enjoy!



Step by Step Guide on How to Make 321 Ribs

In this week’s episode of [Barbecue, Books, & Business](https://youtu.be/bEdC8FEo_9Q), Roland Dickey, Jr. dives into **Working Backwards**, a must-read by *Colin Bryar* and *Bill Carr*. Learn how principles like starting with the end in mind, crafting clear headlines, and focusing on inputs to drive outputs have shaped Amazon’s success—and how you can apply them to your business.<br>

Roland shares exclusive insights from a conversation with co-author Colin Bryar, connecting these lessons to the strategies that drive excellence at Dickey’s Barbecue Pit. Whether you’re an entrepreneur, a business leader, or simply looking to sharpen your skills, this book offers a practical playbook for achieving goals with precision and purpose.<br>

Click [here](https://youtu.be/bEdC8FEo_9Q) to tune in. Let us know what you think.


Barbecue, Books & Business with Roland Dickey Jr. | Working Backwards by Colin Bryar and Bill Carr

MORE ARTICLES