D Magazine DALLAS 500: Laura Rea Dickey 

In this insightful [video](https://youtu.be/G9WdZGgUX7s), [Roland Dickey Jr.](https://www.linkedin.com/in/rolanddickeyjr/) delves into the invaluable lessons he gained from **Elon Musk by Walter Isaacson**, sharing how the biography’s rich exploration of Musk’s approach to decision-making, problem-solving, and driving innovation resonated with him. 
Roland highlights how Musk’s unique ability to assess situations quickly and make bold decisions is key to achieving optimal output—a trait essential for any entrepreneur striving to push the boundaries of possibility. 
This book provides a behind-the-scenes look at the ambition, risk-taking, and relentless drive that built companies like Tesla and SpaceX. For entrepreneurs, it’s a compelling guide on how to transform vision into reality through tenacity and innovative thinking. Click [here](https://youtu.be/G9WdZGgUX7s) to tune in to see how these insights inspire Roland’s own leadership and drive at Dickey’s!

Barbecue, Books, & Business by Roland Dickey Jr.: Elon Musk by Walter Isaacson

Dickey's Barbecue Pit CEO Laura Rea Dickey talks Supply Chain Crunch

The Dickey Foundation Donates $10k to Beckley Fire Department

NORTH BRANCH, MN (November 21, 2024) – [Dickey's Barbecue Pit](https://www.dickeys.com/) in North Branch is proud to reflect on a busy and rewarding fall season filled with community-centered events, from football tailgates to family fun and heartfelt acts of appreciation. As a new member of the [North Branch ](https://www.dickeys.com/locations/minnesota/north-branch/north-branch)community, Dickey’s has been delighted to participate and make connections while serving up their famous, mouthwatering barbecue.
 
## Tailgating with the Vikings


Dickey’s brought their delicious barbecue experience straight to Minnesota Vikings fans during the tailgating festivities at the Vikings vs. Detroit Lions football game. Football enthusiasts enjoyed samples of Dickey’s smoked meats and creamy mac and cheese while learning about their catering services. They even featured a giant Vikings helmet for fans to snap memorable photos. Franchisee Hannah Davis expressed, “This was our first year bringing Dickey’s to Vikings tailgating, and we couldn’t be happier with the warm reception we received. We plan to make this an annual tradition!”
 
## Trunk or Treat in North Branch


Earlier this fall, Dickey’s was thrilled to participate in North Branch’s Trunk or Treat event, connecting with nearly 900 attendees. “We loved seeing all the costumes and the smiles on kids' faces,” said Davis. “Giving out treats like candy, branded frisbees, can koozies, and more allowed us to meet families, introduce them to our barbecue, and share our catering options. It was great exposure, and we’re excited to do even more next year!”
 
## Feeding and Thanking Our Local Heroes


At Dickey’s Barbecue Pit, supporting local heroes is at the heart of what they do. Hannah and her team recently had the honor of donating a classic buffet-style meal to the North Branch Fire Department during one of their monthly meetings. The 26 fire department members enjoyed a hearty spread that included smoked pulled pork, chopped brisket, mac and cheese, barbecue beans, baked potato casserole, cabbage slaw, and Texas toast. “We are beyond grateful for the dedication and service of our local first responders,” said Davis. “This meal was our way of showing our appreciation for their hard work in keeping our community safe.”
 
## Community Commitment from the Dickey’s Team
![hannah halloween.jpg](https://cms-www-dickeys-com.s3.amazonaws.com/hannah_halloween_4434ebdad4.jpg)



“We believe in creating meaningful connections within the communities we serve,” said [Laura Rea Dickey](https://enterprenuer.org/ceo/meet-laura-rea-dickey-ceo-of-dickeys-barbecue-restaurants-inc/), CEO of Dickey's Barbecue Restaurants, Inc. “The North Branch location has gone above and beyond in its first year, making a real impact. We’re excited to see them continue to build on this commitment.”
 
[Roland Dickey, Jr.](https://www.youtube.com/watch?v=weddpg9ZWOI), CEO of Dickey's Capital Group, added, “Giving back is part of who we are at Dickey’s. Seeing the incredible work Hannah and her team are doing in North Branch inspires us all. It’s what sets Dickey’s apart as a family-owned business focused on community and barbecue excellence.”

Dickey’s Barbecue Pit in North Branch remains committed to being more than just a barbecue restaurant—it is a dedicated partner and supporter of the community. By sharing their love for smoked meats with sports fans, engaging with families at local events, and expressing gratitude for first responders, Dickey’s aims to make a lasting positive impact. The team looks forward to deepening their roots in North Branch, building connections through service, great food, and community spirit. Dickey’s Barbecue Pit is grateful to the community for the warm welcome and is excited to continue creating unforgettable memories together.
 
## About Dickey’s Barbecue Restaurants, Inc.

Founded in 1941 by The Dickey Family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For over 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ 
Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts—because real barbecue can’t be rushed.

With over 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continues to grow under the leadership of Roland Dickey, Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Pit, Inc.
Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur's Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by **Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.**
For more information, visit www.dickeys.com. For information about becoming a franchise partner, visit www.dickeysfranchise.com



Dickey's Barbecue Pit in North Branch Celebrates a Fall Season of Community Engagement

On Thursday, March 10 Fox Business had a segment discussing Americans reacting to a 4-day work week, as it is growing momentum. That is a reduction of about 20% in labor, all while maintaining the same pay rate and salary. How do businesses react? Some agree and think that a 4-day work week is more efficient and productive, rather than working a 5-day hybrid schedule. Other industries disagree like manufacturers and restaurant owners, as they are unable to maintain sales and commitments with less time working. 

To watch more of [Laura Rea Dickey](https://www.dickeys.com/company/meet-our-team), CEO of Dickey's Barbecue Pit, on Fox Business click [here.](https://video.foxbusiness.com/v/6322231524112#sp=show-clips)

Americans React to a 4 Day Work Week

### World’s largest barbecue concept offers family-friendly deal all of January
 
DALLAS (Jan. 4, 2023) – What better way to ring in 2023 than by bringing the family to the world’s largest barbecue concept [Dickey’s Barbecue Pit](https://www.dickeys.com/), where KIDS EAT FREE all January long.

 With classes starting back up following the holiday break, be sure to treat the kiddos to an after-school treat of Legit. Texas. Barbecue. paired with Dickey’s signature sides we all know and love. Now through Jan. 31st, [Kids Eat Free](https://www.dickeys.com/quote/everyday) every day in-store only with a minimum $12 adult meal purchase. On Sundays, Kids Eat Free in-store and online at [dickeys.com](https://www.dickeys.com/), or the [Dickey’s app](https://www.dickeys.com/promos/check-the-app), using the code KEFOLO at checkout.

 “We’re all about family at Dickey’s, and we know everyone could use more for their money right now. We want help to keep the family dinner tradition going without breaking the budget,” said CEO Laure Rea Dickey. “And if there is one thing we know, it’s that our Texas-style barbecue is something that both kids and parents can agree on.

 Dickey’s Kids Eat Free offer is available at participating [BBQ locations](https://www.dickeys.com/locations) only and is not valid with any other coupons, offers, discounts and promotions. 

 To learn more, follow Dickey’s Barbecue Pit on [Facebook](https://www.facebook.com/dickeysbarbecuepit/), [Instagram](https://www.instagram.com/dickeysbarbecuepit/) and [Twitter](https://twitter.com/dickeys). Download the [Dickey’s Barbecue Pit app](https://www.dickeys.com/promos/check-the-app) from the [Apple App Store](https://apps.apple.com/us/app/dickeys-barbecue-pit/id1288151925) or [Google Play](https://play.google.com/store/apps/details?id=com.olodickeysapp).

#### About Dickey’s Barbecue Restaurants, Inc. 
Dickey's Barbecue Restaurants, Inc., the world’s largest barbecue concept, was founded in 1941 by the Dickey family. For the past 80 years, Dickey’s Barbecue Pit has served millions of guests in 44 states Legit. Texas. Barbecue.™ At Dickey’s, all our barbecued meats are smoked onsite in a hickory wood burning pit. Dickey’s proudly believes there’s no shortcut to true barbecue and it’s why our name isn’t BBQ. The Dallas-based, family-run barbecue franchise offers eight slow-smoked meats and 12 wholesome sides with 'No B.S. (Bad Stuff)' included. Dickey’s Barbecue 550 locations across the United States and eight other countries.
 
 Dickey’s was named to Newsweek’s 2022 America’s Favorite Restaurant Chains list and USA Today 2021 readers’ choice awards. Dickey’s won first place on Fast Casual’s “Top 100 Movers and Shakers” list, been named a Top 500 Franchise by Entrepreneur and named to Hospitality Technology’s Industry Heroes list. Led by CEO Laura Rea Dickey, who was named among the country’s 50 most influential women in foodservice in Nation’s Restaurant News, was recognized by Fast Casual’s Top 100 Movers and Shakers list and honored by Dallas Business Journal. Dickey's Barbecue Pit has also been recognized by Fox News, Forbes Magazine, Franchise Times, The Dallas Morning News, The Wall Street Journal, People Magazine and QSR Magazine. Dickey’s Barbecue is part of Dickey’s Restaurant Brands which has more than 700 restaurants nationwide including brands Wing Boss, Trailer Birds, Big Deal Burger and bbqathome.com. DRB is led by CEO Roland Dickey Jr. For more information, visit dickeys.com.

Celebrate 2023 at Dickey’s Barbecue Pit with Kids Eat Free

###First menu reduction since the 1980's 

 Join [Dickey’s Barbecue Pit](https://www.dickeys.com/) on air with 'The Exchange' on CNBC to view Laura Rea Dickey’s segment on what is driving up business costs the most from food commodity prices, cost of diesel and transportation, and finally labor costs and staff shortages that are continuing to spark up really high. Regardless of today’s struggles in the restaurant industry, Dickey’s finds new ways to face these challenges and stay in business. “It’s all about balance and one thing we’ve done to offset that is streamlining our menu. We are 81 years old, and we have been in business since 1941,” says [Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.](https://www.laurareadickey.com/) Join Dickey’s [barbecue restaurant](https://www.dickeys.com/locations) and get your hands on Pulled Pork, Ribs, Smoked Wings, our southern style sides, and more. This holiday season, enjoy the gift of 'cue at your convenience with our [catering services](https://www.dickeys.com/catering/services) and [heat and serve holiday meals](https://www.dickeys.com/catering/thanksgiving)! 


 To see more about Laura Rea Dickey and how Dickey’s Barbecue Pit is overcoming inflation in the food industry, [click here](https://www.cnbc.com/video/2022/11/17/we-still-have-to-take-a-reduction-in-our-menu-that-we-havent-had-to-do-in-30-40-years-says-dickeys-barbecue-ceo.html).

Dickey's Barbecue Pit on 'The Exchange' CNBC

With the restaurant landscape ever changing, Dickey's Barbecue Pit is right there ready to evolve along with it. News of the [expansion of our food truck model](https://www.dickeys.com/press/press-releases/dickey-s-food-truck-model-explodes-with-interest-amid-the-pandemic) was reported on by both [Fast Casual](https://www.fastcasual.com/news/dickeys-barbecue-pit-food-truck-model-grabbing-big-attention/) and [Retail & Restaurant](https://retailrestaurantfb.com/dickeys-food-truck-model-thrives-amid-the-pandemic/). 

Learn more about [becoming a franchisee here](https://franchise.dickeys.com/)!






Dickey's Food Truck in the News

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