Loyalty360: Dickey's Loyalty

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Dickey’s Revamps Its Loyalty Program

The BBQ chain has unveiled an improved version of its loyalty program. “Guests can download the Dickey’s App through the Apple App Store or Google Play and create a Big Yellow Cup Club Rewards account by signing in through email, Facebook, Twitter or Google. Guests can also access the rewards program via Dickeys.com. After the guest orders either in-store, online, or through the app, they will earn a point for every dollar spent. As the guest accumulates points, there will be free barbecue rewards available to them. To earn extra points, guests can fill out a survey through the Dickey’s App highlighting details of their experience at their local store.”