Packaging Strategies: Dickey's Barbecue Pit launches sausage nationwide at Walmart

From Packaging Strategies:

Dickey’s Barbecue Pit announces its newest retail offering launching April 6 in 3,000 Walmart stores nationwide. Walmart will now carry three types of Dickey’s signature smoked sausage: Original Smoked Polish Sausage, Smoked Spicy Cheddar Sausage and Hot Links.

The new line of sausages from Dickey’s Barbecue Pit is high-quality, competitively priced and easy to prepare at home. All of Dickey’s sausages are gluten free, and contain no MSG or nitrites. They come pre-smoked and ready to heat and serve. After the initial launch in select Walmart stores, Dickey’s sausages will also be available in other grocery stores nationwide, with outlets to be announced at a future date.

During the launch, Walmart customers can find Dickey’s brand of sausages in easy to find bunker displays in many stores, which will feature the products prominently in the center of the frozen food aisle. The displays will also be featured during Memorial Day weekend, making it the perfect meal for a summer kickoff barbecue or gathering.

“We are proud to launch one of our signature barbecue products in Walmart stores across the country,” says Tamala Fowler, Dickey’s Vice President of R&D and Purchasing. “By offering our sausages on Walmart shelves, we are offering our guests yet another way to enjoy our authentic Texas-style barbecue at home for their summer barbecue or family gathering. We look forward to a long lasting partnership.”

Dickey’s sausages follow the recent retail launch of its signature buttery rolls in United Supermarkets, Jewel-Osco and Brookshire Brothers grocery stores in 2015.