The Desert Sun: A new Dickey's Barbecue Pit opens in Rancho Mirage this week and you could win free food for a year

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Thursday will be a special day for barbecue fans in the desert. 

Dickey's Barbecue Pit will open their new location in Rancho Mirage and they'll be celebrating with four weeks of specials and giveaways, including free barbecue for a year for four customers. 

“At Dickey’s Barbecue Pit, we pride ourselves on serving our communities authentic, Texas-style barbecue which can only be done with amazing franchisees such as Steven and Haley Frydrych,” Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. said in a news release. “We are thrilled to have this power duo open their new location in Rancho Mirage.”

Patrons will get three chances to win the free barbecue prize:

1. In-store: Patrons visiting the store will get a chance to register on Saturday and the owners will choose the winner from a drawing. 

2. Social media: Customers who use the hashtag #1FreeYearOfBBQ on any channel will have a chance to win. 

Franchisees Steven and Haley Frydrych smile in front

Franchisees Steven and Haley Frydrych smile in front of the new Dickey's Barbecue Pit location in Rancho Mirage. (Photo: Courtesy of Dickey's Barbecue Pit)

3. Sign up: Customers can also register for the prize by signing up for Dickey's Big Yellow Cup Club membership program, in-store or online, specifically listing the Rancho Mirage location as their favorite location. You can register for the Big Yellow Cup Club here.

Winners will be announced from each contest on Monday. 

But wait, there's more! Patrons will get another chance for the grand prize on September 27 when the Dickey's location will host Roland Dickey Sr., author of the book "Mr. Dickey's Barbecue Cookbook: Recipes from a True Texas Pit Master." Patrons will be able to register that day for another chance at free barbecue. 

“We are proud to open our doors in Rancho Mirage and have the opportunity to serve Texas-style barbecue to this amazing community that we call home,” franchisee Steven Frydrych said in a news release.

More: A new farm-to-table lunch place is opening soon in Indio

Dickey's will offer four different specials and giveaway opportunities from September 21 to October 15. 

Thirsty Thursdays: Patrons will receive a free large drink with free refills all day. 

Philanthropy Fridays: Customers who donate to Dickey's charitable foundation will receive a gift card. On Fridays, all uniformed first responders will also receive a 50 percent off discount on their meal. 

Giveaway Saturday: This is the day folks! Patrons will get an opportunity to register for a chance to win free barbecue for a year. This contest will take place only on Saturday, September 23, so make sure you visit the restaurant that day. 

Kids Eat Free Sundays: Children under the age of 12 will eat for free if accompanied by an adult spending $10 or more on their meal. 

The city of Rancho Mirage will celebrate the grand opening with a ribbon cutting ceremony Thursday at 11 a.m.

IF YOU GO 

Dickey's Barbecue Pit 

42452-4 Bob Hope Drive, Rancho Mirage

Hours: Open daily from 11 a.m. to 9 p.m. 

Phone: 760-851-0955

For more information go to www.dickeys.com