The future is female: next generation women in family business, part one

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Laura Rea Dickey is the granddaughter-in-law of Travis Dickey, who founded Dickey's Barbecue Pit in Texas in 1941, and became chief executive of the US restaurant chain in 2017. Rea Dickey joined the 550-restaurant business after 15 years working in marketing and technology. When the recession hit, her husband Ronald Dickey Jr said his $300-million-a-year family business needed her expertise, and she started as chief information officer. When her husband was elevated to the family’s holding company, she became chief executive to oversee departments and continue to roll out Dickey’s big data initiative Smoke Stack, alongside a new smartphone app and an Alexa interface for the kitchen.