US Favorite, Dickey's Barbecue Pit Announces Regional Debut

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Legit. Texas. Barbecue. Authentic Texan flavours are coming to heat up the UAE fast-casual dining scene. Abu Dhabi, 10th September 2018: It’s official. Real, true Texas-style barbecue is coming to the United Arab Emirates. Dickey’s, the long established, family operated Texas barbecue restaurant have undertaken their first international expansion into the United Arab Emirates. Renowned for their slow smoked, melt in your mouth, meats and home-style, wholesome Texan food, the first store is set to open in Yas Mall, Abu Dhabi in October 2018. Identifying a gap in the UAE market, for American Barbecue, F&B industry heavy weight, Youssef El Habbal, CEO of Serenity Hospitality, explains that this is the type of food that the UAE customer has been looking for. “Our menu, based on the tried and true recipes of a 77 year old Texan heritage brand, that has nearly 600 stores across the US, has been slightly tailored for our market. We are proud to introduce slow smoked beef brisket, beef ribs, beef sausages, smoked turkey and chicken with an extensive range of home style sides from barbecue beans and mac & cheese to creamy spinach and waffle fries. It’s all the food you want from America, but easily accessible right here at home,” explains Youssef. Recognising that barbecue has various meanings in different cultures. American Barbecue focuses on slow cooking meat in specially designed smokers using special hickory wood, which allows the meat to slowly tenderize and capture the delicious smoky flavor. Roland Dickey Jr, CEO of Dickey’s Barbecue Pit,