Dickey's Conquers 5 Pulled Pork Sandwiches, Ranked by Taste in 2024

Click [here](https://youtu.be/IVvs_AFeh08) to meet Dickey's Barbecue Pit's Legendary Mascot: The **Big Yellow Cup**! 

Join Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, as she introduces the one and only Big Yellow Cup—the iconic mascot that's been part of the Dickey’s family for decades! 

Did you know this bright, bold cup started as a happy accident? Roland Dickey Sr. originally ordered reusable cups to add value for guests, but when they arrived in an unexpected bright yellow, he said, “*Let’s go with it!*” And the rest is history. Today, the Big Yellow Cup is a symbol of Dickey’s legendary hospitality and authentic barbecue. 

But wait—there’s more! The Big Yellow Cup is stepping into the spotlight in a big way. Keep an eye out for it at events, in exciting campaigns, and maybe even a few surprises. It’s all about making your Dickey’s experience even more fun and memorable. 

So grab your Big Yellow Cup, fill it to the brim, and let’s keep the barbecue going. 🍖💛 Share the Big Yellow Cup love! Click [here](https://youtu.be/IVvs_AFeh08) to learn more.

Introducing......the Iconic Big Yellow Cup!

CEO Magazine: Secret Sauce: Laura Rea Dickey & Roland Dickey Jr

The Dickey Foundation Donates $10k to Beckley Fire Department

## The Ultimate Game Day Spread with Big Flavor and Bigger Rewards for Sports Fans Everywhere 

Game Day just got a whole lot better! Starting December 26, Dickey’s Barbecue Pit is rolling out its fan-favorite Game Day Packs, the perfect lineup to tackle any sports celebration. Each pack comes loaded with 24 pit-smoked wings tossed in your choice of sauce, two large sides, Texas Toast, ranch dressing, pickles, and onions—everything you need to score big on flavor. 

“Our pit-smoked wings deliver the authentic barbecue taste that Dickey’s is known for,” said Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. “Whether you go for classic barbecue, tangy buffalo, or bold sriracha, we have a sauce that’s sure to be a crowd-pleaser for your game day gathering.” 

And here’s the MVP offer: From December 26 through March 31, 2025, Dickey’s Rewards members will earn double points for every Game Day Pack purchase. Not a member yet? Signing up for the Big Yellow Cup Rewards program is quick and easy, giving you the chance to save on future meals while enjoying game day favorites now. 

“Rewards programs are a win for both our guests and our brand,” said Roland Dickey, Jr., CEO of Dickey’s Capital Group. “This double-points promotion encourages loyalty while providing exceptional value. It’s the perfect way to reward our fans while they cheer on their favorite teams.” 

The Game Day Pack is a slam dunk for any occasion, whether you’re hosting a playoff watch party, celebrating the Super Bowl, or gearing up for March Madness. Packed with flavor and designed to share, these meals are an easy way to make every game day a winner. 

“Our loyalty program helps us connect with our guests in a meaningful way,” added Laura Rea Dickey. “According to industry research, loyalty programs are a top consideration for diners choosing an everyday dining option. By offering double rewards on our Game Day Packs, we’re giving guests another reason to choose Dickey’s for their sports celebrations.” 

Getting your hands on a Game Day Pack is easy. Order online at dickey’s.com or through the Dickey’s app. Members of the Big Yellow Cup Rewards program will automatically earn double points on qualifying purchases, making this promotion the ultimate play for flavor and savings. 

“Double the points and double the flavor—that’s what we’re all about with this promotion,” said Roland Dickey, Jr. “Game Day Packs bring people together for good food and good times, making every game day special.” 

Don’t fumble this opportunity to bring bold barbecue to your game day lineup. Order your Game Day Pack today and enjoy double the rewards all season long.

Dickey’s Barbecue Pit Kicks Off Game Day Packs with  Double Rewards Points

Dickey’s Barbecue Pit invites the community to support future leaders while enjoying a great meal. Join us in helping students from Putnam City North High School as we host a special fundraiser for the school's Leadership Development Institute (LDI).
 
On Tuesday, November 19, from 11 AM to 9 PM, the [Dickey’s location at 7800 N. May Ave, Oklahoma City, OK](https://www.dickeys.com/locations/oklahoma/oklahoma-city/n-may-ave), will donate 5% of all sales to support the Putnam City North LDI when customers use the code “PUTNAM” at checkout. Orders can be placed in-store or online at Dickeys.com.
 
In addition, 5% of sales for any Holiday Meal or [Catering](https://www.dickeys.com/locations/oklahoma/oklahoma-city/n-may-ave) pre-orders placed on this day will also benefit the institute. Funds raised will enable Putnam City North students to attend their annual leadership retreat, offering them the chance to grow, lead, and gain valuable skills for their future endeavors.
 
As a proud Putnam City North graduate, [Laura Rea Dickey](https://www.youtube.com/watch?v=CCoBWDcfKXU), CEO of Dickey's Barbecue Restaurants, Inc., is deeply committed to giving back and empowering young leaders through opportunities like this fundraiser. “Supporting the next generation of changemakers is at the heart of what we do,” said Dickey. “We’re honored to help ensure that students from Putnam City North have the resources and experiences needed to thrive.”
 
How to Participate:
Visit Dickey’s Barbecue Pit at 7800 N. May Ave, OKC, on November 19, and mention the code “PUTNAM” at checkout.
Order online at Dickeys.com using the code “PUTNAM.”
Pre-order a Holiday Meal or Catering to further support the fundraiser.
 
Don’t miss this chance to enjoy authentic Texas-style barbecue while contributing to the development of local student leaders.

##  About Dickey's Barbecue Restaurants, Inc
Founded in 1941 by The Dickey Family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For over 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ 
Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts—because real barbecue can’t be rushed.

With over 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continues to grow under the leadership of Roland Dickey, Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Pit, Inc.
Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur's Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.
For more information, visit www.dickeys.com. For information about becoming a franchise partner, visit www.dickeysfranchise.com


Dickey's Barbecue Restaurants, Inc. Hosts Fundraiser for Putnam City North High School's Leadership Development Institute

DALLAS, TX (November 7, 2024) –The Dickey Foundation’s 3rd Annual Denim & Diamonds fundraiser sparkled brighter than ever, bringing together over 250 attendees and raising an impressive $230,000 to support our nation’s first responders. Held at The Empire Room in Dallas, this record-setting event blended glamorous style, heartfelt giving, and a shared commitment to those who protect our communities every day.

The evening featured a unique and dazzling Champagne Diamond Bar provided by Carter Malouf, while the popular Beer Burro stole the show, delighting guests with its craft selections and creating buzz as attendees lined up for photos. Guests enjoyed delicious food curated by Dickey’s very own world-renowned chef Matt Burton. Entertainment included lively performances by the popular band 90 Proof and engaging live line dancing from Everlasting Dance, keeping spirits high throughout the night. Guests and supporters came together to celebrate, connect, and raise funds, reinforcing The Dickey Foundation’s ongoing mission to equip and support first responders with vital resources.

"We are thrilled by the community’s incredible generosity and support this year," said Betsy Orton, Executive Director of The Dickey Foundation. "Raising $230,000 sets a new milestone for us and will help us continue to provide critical safety equipment and resources to protect first responders. This night was a powerful reminder of the unity and appreciation our community holds for those on the front lines."

The Dickey Foundation was founded by Maurine Dickey, former Dallas County Commissioner, following the tragic night in 2016 when 14 officers were injured or lost their lives in a shooting in Downtown Dallas. "The Dickey Foundation was created to support the brave men and women who risk their lives daily to ensure our communities’ safety," said Maurine Dickey. "Our goal is to continuously provide the necessary support to ensure first responders’ safety and success in the communities they serve."

Since its inception, The Dickey Foundation has awarded more than $900,000 in grants for life-saving protective armor, firefighting gear, and rescue equipment. Through strong partnerships with franchisees and communities across the nation, the Foundation works to make a lasting impact both locally and nationally.

[Roland Dickey](https://roland-dickeyjr.com/), Jr., CEO of Dickey’s Capital Group, expressed his pride in the event’s success and mission. "The support we saw tonight was overwhelming and humbling," said Roland Dickey, Jr. "This partnership is about more than just fundraising – it’s about standing with those who protect us and making a meaningful difference together."

[Laura Rea Dickey](https://www.franchisetimes.com/franchise_news/get-to-know-dickey-s-bbq-ceo-and-why-she-d-nix-ketchup/article_ce7aaace-a1ea-11eb-82cd-d3a825092be1.html), CEO of Dickey’s Barbecue Restaurants, Inc., added, "Dickey’s Barbecue is about creating connections and supporting our communities. This event, and all those who participated, demonstrated the strength and care that defines who we are."

The 3rd Annual Denim & Diamonds event showcased the power of community-driven action and a shared passion for helping first responders, making it a standout success that will leave a lasting impact.

The Dickey Foundation hosts one major fundraiser per year, but support for their mission is welcomed anytime. Donations can be made directly through their website to help equip and protect first responders with essential resources. The Foundation also invites everyone to join the fun at the 4th annual Denim & Diamonds celebration in 2025!

## About The Dickey Foundation
The Dickey Foundation, formerly known as Barbecue, Boots & Badges, is the charitable arm of Dickey’s Barbecue Restaurants, Inc. Dedicated to supporting first responders across the United States, the Foundation provides essential safety equipment, protective armor, rescue gear, and financial support to enhance the safety and well-being of those who risk their lives to protect their communities. By partnering with local franchisees and communities nationwide, The Dickey Foundation works tirelessly to ensure first responders have the tools and resources they need to keep us all safe. For more information or to get involved, visit www.thedickeyfoundation.org.

## About Dickey’s Barbecue Restaurants, Inc.
Founded in 1941 by The Dickey Family,[ Dickey's Barbecue Restaurants, Inc](https://www.dickeys.com/). is the world’s largest barbecue concept and continues as a third-generation family-run business. For over 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts—because real barbecue can’t be rushed.
 
With over 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continues to grow under the leadership of Roland Dickey, Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Pit, Inc.

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur's Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.

For more information, visit www.dickeys.com. For information about becoming a franchise partner, visit www.dickeysfranchise.com.


The Dickey Foundation Raises Record-Breaking $230,000 at 3rd Annual Denim & Diamonds Fundraiser, Supporting First Responders Nationwide

**Legacy in Action: Two Third-Generation Family Businesses Join Forces to Expand Community, Quality, and Flavor in the Gulf South** 

Dickey’s Barbecue Restaurants, Inc., America’s premier name in Texas-style barbecue, is thrilled to announce a partnership with Gaubert Oil, bringing authentic, slow-smoked barbecue to Louisiana. This exciting venture joins two family-led, third-generation companies united by values of quality, service, and community impact. Together, Dickey’s and Gaubert Oil through its wholly owned subsidiary Go-Bears will bring Dickey’s signature Legit. Texas. Barbecue.™ to three new Louisiana locations, enriching the local food scene and offering families a new place to enjoy genuine barbecue. 

The partnership is about more than expansion—it’s about shared values and a legacy of serving communities. Grady Gaubert, President and CEO of Gaubert Oil, has dedicated his career to continuing the family values of honesty, quality, and community service his father and grandfather instilled. Headquartered in Thibodaux, Gaubert Oil has served Louisiana’s Gulf South with high-quality oil, gas, and lubricant products. Now, through his partnership with Dickey’s, Go-Bears is adding legendary Texas barbecue to his family’s commitment to the Gulf South, making it a destination for families, travelers, and locals alike. 

“For years, I’ve explored various franchise options, and when I found Dickey’s Barbecue, it was an obvious choice—a real homerun for our community,” says Grady Gaubert. “The Dickey’s experience of quality and authenticity perfectly aligns with our values. The food is incredible, my team is excited, and we’re thrilled to introduce Texas-style barbecue to our customers.” 

The first Dickey’s Barbecue Pit location under this partnership will open at a prominent I-49 truck stop in Grand Coteau, followed by a second location in Thibodaux at an existing Go-Bears convenience store. Both sites will offer Dickey’s beloved classics, from tender brisket to fall-off-the-bone ribs and signature sides, all slow-smoked daily on-site. 

Roland Dickey, Jr., CEO of Dickey’s Capital Group, shared his enthusiasm for the partnership, saying, “We’re proud to team up with Grady and Gaubert Oil, a family business that shares our dedication to quality and community. Grady’s strong connection with his community and commitment to service make him the perfect partner to bring Dickey’s to Louisiana. We’re excited to expand our reach in the Gulf South and create new barbecue memories for Louisiana families.” 

Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc., added, “Dickey’s Barbecue has always been about bringing people together around authentic flavors and great hospitality. Our partnership with Gaubert Oil allows us to expand our family-driven mission with a trusted name in Louisiana, and we’re thrilled to see this next chapter unfold.” 

With their shared commitment to tradition, quality, and service, Dickey’s Barbecue and Go-Bears are more than just business partners—they are two family enterprises working to enrich their communities and honor a legacy of integrity and customer satisfaction. Together, they will bring the best of Texas barbecue to Louisiana, inviting locals to savor Dickey’s legendary slow-smoked flavors and experience the warm hospitality both companies are known for. 

 **About Dickey’s Barbecue Restaurants, Inc.** 
Founded in 1941 by The Dickey Family, Dickey’s Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For over 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ 

Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts—because real barbecue can’t be rushed. 

With over 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continues to grow under the leadership of Roland Dickey, Jr., CEO of Dickey’s Capital Group, and his wife, Laura Rea Dickey, CEO of Dickey’s Barbecue Pit, Inc. 

Dickey’s has been recognized on Newsweek’s 2022 “America’s Favorite Restaurant Chains” list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine. 

For more information, visit www.dickeys.com. For information about becoming a franchise partner, visit [www.dickeysfranchise.com](https://franchise.dickeys.com/) 

**About Gaubert Oil** 
Founded in 1926, Gaubert Oil Company has solidified its reputation as a trusted partner in the petroleum and lubricant industry, delivering exceptional products and services to a wide array of industries in South Louisiana and beyond. Our unwavering commitment to quality, innovation, and customer service continues to fuel our success and market reputation. For information about Gaubert Oil, visit www.gaubertoil.com for information about Go-Bears visit www.go-bears.com

Gaubert Oil Partners with Dickey’s Barbecue Restaurants, Inc. to Bring Authentic Texas Barbecue to Louisiana

Find Dickey’s Barbecue Pit on <a href="http://www.facebook.com/dickeysbarbecuepit">Facebook</a>, <a href="https://www.instagram.com/dickeysbarbecuepit/">Instagram</a> and <a href="https://twitter.com/Dickeys?lang=en">Twitter</a>.
(Spearfish, South Dakota) <a href="https://www.dickeys.com/">Dickey’s Barbecue Pit</a> celebrates its grand opening in Spearfish with four weeks of specials and giveaways. The festivities kicked off on Thursday, April 13 when the first 50 guests received a free barbecue treat. All guests who visited the new location on Thursday received a free Big Yellow Cup.
To join Dickey’s Big Yellow Cub Club and receive members-only specials and discounts, click <a href="https://dickeysbarbecue.fbmta.com/members/updateprofile.aspx?action=subscribe&amp;inputsource=w">here</a>.
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“Dickey’s Barbecue Pit is proud to continue offering authentic, Texas-style barbecue across the nation,” says Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. “We congratulate Curt and Judy on their opening and welcome them to the Dickey’s family.”
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The opening festivities will last four weeks and include:
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Thirsty Thursdays: Guests will receive a free Big Yellow Cup with free refills all day.
Philanthropy Fridays: “You Give, We Give” – All uniformed officers will receive 50 percent off their meal.
Giveaway Saturdays: Guests can register for a chance to win free barbecue for a year.
Kids Eat Free Sundays: Kids eat free with an adult purchase of $10 or more.
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To find the Dickey’s Barbecue Pit nearest you, click <a href="https://www.dickeys.com/locations">here</a>.
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Dickey’s Barbecue Pit in Spearfish is located in the Elkhorn Ridge Travel Center at 6764 Colorado Loop, Spearfish, SD 57783. The phone number is 605-717-6970.
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Opening in Spearfish in Elkhorn Ridge Travel Center

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