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Includes a list of locations, fun facts, milestones and other company information about Dickey's Barbecue Pit.

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PRESS RELEASES

*Authentic Texas BBQ Comes to Rancho Cucamonga with Special Deals, Prizes, and Family Fun from March 21st to 23rd* 

  

[Dickey’s](https://www.dickeys.com/) Barbecue Restaurants, Inc. is celebrating the grand opening of its Rancho Cucamonga location with an action-packed weekend full of special deals, fun events and amazing prizes. The celebration will take place from March 21st to March 23rd at 9670 Haven Ave Ste 105 and promises a memorable experience for the entire family. 

  

“We’re beyond excited to welcome our community to Dickey’s,” said Shannon Gauthier, franchisee. “This grand opening weekend is our way of saying thank you to the community for their support. We’ve planned incredible deals, fun activities and a chance to win some amazing prizes, so it’s going to be a weekend to remember. We can’t wait to meet our neighbors and serve up some delicious Texas barbecue!” 

  

Grand Opening Weekend Specials (March 21st to March 23rd): 

**BOGO Specials:**

- Buy 2 Pulled Pork Sandwiches, Get 2 Pulled Pork Sandwiches for FREE (limit 2) 
- Buy a 1 Meat Plate, Get a 1 Meat Plate for FREE (limit 1) 
- Buy a BYC, Get a BYC for FREE (limit 2) 

**Menu Specials:**

- Meat Salad for $5.99+ 
- 5 Wings & a Side for $5.99+ 
- Walking Fries for $4.99+ 
- Mini Dickey Dog & Fries for $5.99+ 
- Loaded Baker with Meat for $5.99+ 

**Meal Deal:**

25% off ANY Full-Priced Orders of $100 or more 


**Catering Specials:**

Catering Deals: 

1. Book a FULL-Priced Catering Event for 20 or more people and get 25% off, with a non-refundable deposit of 50%. 
2. Book a BYB at Full Price and get 25% off your 2nd BOX (non-refundable deposit required). 
3. Save the Date: Book a Private Event Rental and get 50% off the rental fee ($200 deposit required). 
4. Book a Dine Out Night Fundraiser (30% off) or Breakfast Fundraiser (50% off) and earn even more! 

  

**Enter to Win:** 

First 50 Purchases each day will receive a FREE Dickey’s Gift! 

- Win 1 of 5: 3 Meat Plates 
- Win 1 of 4: Picnic Packs  
- Win 1 of 3: Family Packs 
- Win 1 of 2: Month Supply of Pulled Pork Sandwiches (30 Vouchers) 
- Win 1 of 1: A Year Supply of Pulled Pork Sandwiches (360 Vouchers) 

  

**Grand Opening Weekend Events:**
1. Friday: Scout Night Giveback! 25% of net sales will be donated to local Scouts. 
2. Saturday: Join us for a Car Show and Fun from 2:00 PM to 5:00 PM. 
3. Sunday: Kids Eat Free from 11:00 AM to 9:00 PM. 

  

“We are thrilled to see Dickey’s in Rancho Cucamonga and proud to have Shannon as a franchisee,” said [Laura Rea Dickey](https://ovationup.com/laura-dickey-podcast/), CEO of Dickey’s Barbecue Restaurants, Inc. “Shannon has worked hard to create an exceptional experience for the local community and we know this location will quickly become a favorite. This grand opening weekend celebration is just the beginning of many more exciting moments to come!” 

  

[Roland Dickey Jr.](https://www.youtube.com/watch?v=OXAOgP_iOQ4), CEO of Dickey’s Capital Group, shared his excitement: “We’re thrilled to have  incredible partners like Shannon. Her passion for the community and the Dickey’s brand makes this grand opening in Rancho Cucamonga especially exciting. We’re confident the community will love the authentic Texas barbecue we’re known for and we look forward to watching Shannon’s success as part of the Dickey’s family.” 

  

Dickey’s Rancho Cucamonga invites everyone to come out, enjoy delicious barbecue, participate in fun events and take advantage of exciting specials and prizes this grand opening weekend. Whether you’re a lifelong fan or new to Dickey’s, there’s something for everyone! 

  

## About Dickey’s Barbecue Restaurants, Inc. 

 

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed. 

  

With more than 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. 

  

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine. 

  

For more information, visit [www.dickeys.com](http://www.dickeys.com/). For franchise opportunities, visit [www.dickeysfranchise.com](http://www.dickeysfranchise.com/). 

Dickey's Barbecue Grand Opening Weekend in Rancho Cucamonga 

*New location offers bold Texas-style barbecue for the local community.* 

  

[Dickey's](https://www.dickeys.com/) Barbecue Pit, the world’s largest barbecue franchise, is thrilled to announce the opening of its new location in Calgary, Alberta. This exciting venture is led by Mahbuba Safi, the latest franchisee to join the Dickey’s family. The new location at 921 7 Ave SW, Calgary, AB T2P 1A6 is the third Dickey’s Barbecue Pit in Calgary, bringing the rich, bold flavors of slow-smoked, Texas-style barbecue to even more people in the community. 

  

“We are incredibly excited to bring Dickey’s Barbecue to another part of Calgary,” says Mahbuba Safi, the franchisee. “I can’t wait for the Calgary community to experience the delicious, authentic barbecue that Dickey’s is known for.” 

  

The Calgary location offers Texas-style brisket, beef short ribs, marinated chicken, and slow-cooked turkey. These meats are served as plates, sandwiches and sliders. The team is dedicated to ensuring that all guests can enjoy the authentic barbecue experience that has made Dickey’s a beloved name. 

  

[Laura Rea Dickey](https://ovationup.com/laura-dickey-podcast/), CEO of Dickey’s Barbecue Restaurants, Inc., shares her enthusiasm about the partnership, saying, “We are thrilled to welcome Mahbuba to the Dickey’s family. With his passion and commitment to exceptional service, we’re confident that this new location in Calgary quickly becomes a local favorite, offering diverse menu options that cater to the entire community.” 

  

[Roland Dickey Jr.](https://www.youtube.com/watch?v=OXAOgP_iOQ4), CEO of Dickey’s Capital Group, echoes this excitement, adding, “Expanding to our third location in Calgary is an important milestone for us. Mahbuba is the perfect partner to help us make this venture a success. Our goal is to continue providing high-quality barbecue to communities across North America, and we’re proud to have Mahbuba leading the charge in Calgary.” 

  

The Calgary Dickey’s Barbecue Pit is now open, and the team looks forward to serving the local community with the same passion and dedication that has made Dickey’s a beloved name in the barbecue world. 

  

## About Dickey’s Barbecue Restaurants, Inc. 

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed. 

  

With more than 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. 

  

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine. 

  

For more information, visit [www.dickeys.com](http://www.dickeys.com/). For franchise opportunities, visit [www.dickeysfranchise.com](http://www.dickeysfranchise.com/). 

Dickey’s Barbecue Pit Opens New Franchise Location in Calgary

*New Partnership Marks Expansion into Strategic Convenience Store Locations, Bringing Legit. Texas. Barbecue.™ to More Customers *

  

[Dickey’s Barbecue](https://www.dickeys.com/), the legendary Texas barbecue chain known for its authentic “Legit. Texas. Barbecue.™,” is thrilled to announce its partnership with Gaubert Oil and its wholly owned subsidiary, Go-Bears Food Marts, to bring the unmistakable flavors of Texas barbecue to Louisiana. The first location in Grand Coteau is set to open soon, with two additional locations to follow in 2025. This collaboration promises to enrich the local food scene and offer Louisiana residents a new place to enjoy genuine, slow-smoked barbecue that only Dickey’s can deliver. 

  

“We are so excited to bring Dickey’s signature Texas barbecue to Louisiana in partnership with Gaubert Oil and Go-Bears,” said [Laura Rea Dickey](https://franchising101.net/uncategorized/franchising-101-women-in-franchising-feat-laura-rea-dickey-ceo-of-dickeys-barbeque-pit-episode-233/), CEO of Dickey’s Barbecue Restaurants, Inc. “This expansion marks a new chapter in our mission to deliver authentic Texas barbecue to more communities across the country. We know the Louisiana food scene is incredible, and we can’t wait to be part of it.” 

  

The partnership, initially announced in late 2024, will introduce three Dickey’s locations throughout Louisiana, starting in Grand Coteau. The restaurant will offer a full menu of award-winning smoked meats, including the iconic brisket, pulled pork, ribs and chicken, paired with signature sides and hand-crafted barbecue sauces. Families and barbecue lovers alike will now have the opportunity to experience a taste of Texas in their own backyard. 

  

“We are proud to team up with Dickey’s to bring this renowned Texas barbecue experience to our Go-Bears Food Marts,” said Grady Gaubert, CEO of Gaubert Oil. “Dickey’s dedication to quality and flavor aligns perfectly with the values of our Go-Bears locations and we are excited to offer our customers a new dining option that’s both delicious and memorable.” 

  

The new locations will be a great addition to Go-Bears Food Marts, which are staples in the Louisiana community. With a focus on exceptional customer service, Gaubert Oil is confident that the partnership will be a hit with both loyal Go-Bears customers and new Dickey’s fans. 

  

“We’re thrilled to continue expanding the Dickey’s brand and bringing our beloved barbecue to even more regions,” said [Roland Dickey Jr.](https://www.accessnewswire.com/newsroom/en/business-and-professional-services/roland-dickey-jr-celebrates-dickeys-barbecue-franchisee-brand-cha-463553), CEO of Dickey’s Capital Group. “This partnership with Gaubert Oil is a great opportunity to grow our presence in Louisiana and further our mission of providing high-quality, authentic Texas barbecue to people all over the country. We can’t wait to see the impact it has on this community.” 

  

Dickey’s Barbecue is committed to offering a dining experience that brings people together. With a focus on providing quality, slow-smoked meats and a family-friendly atmosphere, the Grand Coteau location will be the first of many to offer local families a place to gather and enjoy a meal that is as rich in flavor as it is in tradition. 

 

## About Dickey’s Barbecue Restaurants, Inc. 

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed. 

With more than 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. 

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine. 

For more information, visit [www.dickeys.com.](http://www.dickeys.com/) For franchise opportunities, visit [www.dickeysfranchise.com.](http://www.dickeysfranchise.com/) 

Dickey's Opens First Go-Bears Location with Gaubert Oil 

*Champion Highlights Dickey’s Commitment to Global Expansion *

 

Ranee Champion, Director of Marketing at [Dickey's Barbecue](https://www.dickeys.com/), made her debut as a representative of the brand at the Restaurant Franchising & Innovation Summit in Myrtle Beach. As a panelist in the session “Navigating Global Expansion: Understanding International Laws and Regulations,” Champion shared valuable insights on the complexities of expanding restaurant operations into international markets. 

Champion was joined by other industry leaders, including Carolyne Canady, Chief Development Officer of Dave’s Hot Chicken; Kevin Moran, Chief Development Officer of Blaze Pizza; and Steve Weigel, COO of Goodberry’s. The panel, moderated by Francesco Brachetti, Founder and CEO of AVO, covered topics such as intellectual property protection, food safety regulations, and the cultural considerations involved in global franchising. 

Champion expressed her excitement about representing Dickey's on such a significant platform. "It’s an honor to share my perspective on how Dickey's can successfully navigate international expansion," she said. "This experience has been invaluable as we look toward growing Dickey's globally and understanding the complex regulations that come with it." 

[Laura Rea Dickey](https://franchising101.net/uncategorized/franchising-101-women-in-franchising-feat-laura-rea-dickey-ceo-of-dickeys-barbeque-pit-episode-233/), CEO of Dickey’s Barbecue Restaurants, applauded Champion's contributions. "Ranee's participation in this panel highlights her leadership in positioning Dickey’s for continued growth," she remarked. "Her expertise is essential as we explore new international markets." 

[Roland Dickey, Jr.](https://www.youtube.com/watch?v=OXAOgP_iOQ4), CEO of Dickey’s Capital Group, echoed this sentiment. "Ranee is a key player in our marketing strategy," he said. "Her insights at the summit demonstrate her deep understanding of the global franchising landscape and how we can expand responsibly." 

The session emphasized the importance of understanding international laws and regulations, especially in areas like taxation, compliance, and food safety. Champion’s involvement marked an important step for Dickey's as it looks to further its international footprint. 

## About Dickey’s Barbecue Restaurants, Inc. 

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed. 

With more than 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. 

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine. 

For more information, visit [www.dickeys.com.](http://www.dickeys.com/) For franchise opportunities, visit [www.dickeysfranchise.com.](http://www.dickeysfranchise.com/)

Dickey's Marketing Director Joins Panel at Franchising Summit

*Authentic Texas Barbecue Takes Center Stage in Manila*

  

[Dickey’s](https://www.dickeys.com/) Barbecue Pit has officially landed in Manila, Philippines, marking a bold step in the brand’s international growth. Nestled in the newly developed Parqal Mall near City of Dreams, the two-story restaurant seats 90 guests, features a full bar, and offers table service – blending Texas traditions with Filipino flavors. 

  

“We’re thrilled to bring [Legit. Texas. Barbecue™](https://www.dickeys.com/) to the Philippines, a country known for its bold flavors and warm hospitality,” said [Laura Rea Dickey](https://franchising101.net/uncategorized/franchising-101-women-in-franchising-feat-laura-rea-dickey-ceo-of-dickeys-barbeque-pit-episode-233/), CEO of [Dickey’s Barbecue Restaurants, Inc.](https://dickeysrestaurantbrands.com/) “This is more than barbecue – it’s about sharing Texas culture and creating a gathering place for families and friends.” 

  

Staying true to its roots, the menu boasts Dickey’s signature slow-smoked brisket, ribs, and sausage while embracing local tastes with pork dishes, rice, and regional appetizers. “The Filipino guest deserves authentic Texas barbecue – and here, pork is king,” said Max Lee, Vice Chairman and Executive Chef of G2G All Spice Eatery Group Inc. “We’ve built a menu featuring pork, pork belly, and, of course, brisket. The response has been phenomenal.” 

  

The grand opening featured a ribbon-cutting, live entertainment, and an exclusive tasting of Dickey’s classics. Local fans, many familiar with the brand from the U.S., joined in the celebration. “We know your brand from the States – so happy to have an iconic Texas brand here in Manila,” one guest shared. 

  

Jim Perkins, Executive Vice President of International Sales and Support, highlighted the balance of authenticity and local adaptation. “Filipinos expect the full Legit. Texas. Barbecue™ experience, and we’ve worked with focus groups to ensure our menu delivers. I’m especially proud of Max Lee’s efforts to craft offerings that resonate with Filipino guests.” 

  

The excitement around the launch has already sparked interest from other top malls and the city of Clark, a former U.S. Air Force base, eager to bring Dickey’s into their communities. 

  

“From a small family business in Dallas to a global barbecue leader, our success is rooted in quality and community,” said [Roland Dickey Jr.](https://www.youtube.com/watch?v=weddpg9ZWOI), CEO of Dickey’s Capital Group. “Bringing Dickey’s to the Philippines reflects the universal love for great barbecue. Max Lee’s leadership has been pivotal in making this a reality.” 

  

The Manila opening is part of Dickey’s larger push into Southeast Asia, following successful launches in Singapore, Japan, and Pakistan. With more locations already planned for Metro Manila, this is just the beginning. 

  

“Barbecue is about bringing people together,” said Laura Rea Dickey. “We’re proud to share a true taste of Texas with the world – and Manila is just the start of something even bigger.” 

  

As Dickey’s Barbecue Pit continues its global journey, the brand remains committed to delivering authentic flavors, warm hospitality, and memorable dining experiences – one community at a time. 

  

## About Dickey’s Barbecue Restaurants, Inc. 

 

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed. 

  

With more than 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. 

  

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine. 

  

For more information, visit [www.dickeys.com](http://www.dickeys.com/). For franchise opportunities, visit [www.dickeysfranchise.com](http://www.dickeysfranchise.com/). 

Dickey’s Barbecue Pit Expands Globally with New Philippines Spot

*Saturday, March 15, 2025 | 3-6PM | 323 Metzler Drive, Castle Rock, CO 80108*

  

[Dickey’s Barbecue Pit](https://www.dickeys.com/) in Castle Rock is celebrating its loyal customers with a special Customer Appreciation Day on Saturday, March 15, 2025, from 3-6PM. Mike Boyle of The Mike Boyle Restaurant Show will be broadcasting live from[ 323 Metzler Drive, Castle Rock, CO](https://www.dickeys.com/locations/colorado/castle-rock/castle-rock), bringing great energy to this exciting day of delicious BBQ and fantastic deals. 

  

To show their gratitude for the Castle Rock community, Dickey's will be offering the following mouthwatering specials for dine-in or takeout: 

1. [Full racks of ribs](https://www.dickeys.com/menu/signature-pit-smoked-meats/pork-ribs-1) for just $15 (regularly priced at $30) 
2. Sandwiches for only $5 each 
3. Sides available for just $2 each 

  

These incredible deals will be available from 3-6PM, giving everyone plenty of time to take advantage of these amazing offers. Customers can also call ahead to place their order for pick-up. 

  

[Roland Dickey, Jr.,](https://www.youtube.com/watch?v=z397MREWjMM) CEO of Dickey's Capital Group, praised Bobby Rusnak, franchisee of the Castle Rock location, for his commitment to the community. “Bobby has truly made a positive impact in Castle Rock,” said Dickey. “His dedication to serving great food and supporting the local area has made him a cornerstone of the community. We’re lucky to have him as part of the Dickey’s family, and we’re proud to support him during this special customer appreciation event.” 

  

Bobby Rusnak shared his excitement for the upcoming day: "We are thrilled to celebrate and thank our loyal customers for their continued support. It’s a great opportunity to show our appreciation by offering incredible deals on our best BBQ. We’re also excited to have Mike Boyle join us to make the day even more special." 

  

Whether you’re a long-time fan of Dickey’s or a first-time customer, this is the perfect time to enjoy delicious BBQ at amazing prices. Don't miss out on this special Customer Appreciation Day at Dickey’s Barbecue Pit in Castle Rock! 

  

To join in the fun, visit Dickey’s Barbecue Pit at 323 Metzler Drive, Castle Rock, CO, or call ahead to place your order at 303-688-3383. 

  

## About Dickey’s Barbecue Restaurants, Inc. 

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed. 

  

With more than 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. 

  

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine. 

  

For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com. 

 

Dickey’s Castle Rock Hosts Mike Boyle for Customer Appreciation Day 

*Honored with Outstanding Alumni Award* 

  

Kinyana McCoy, Retail Marketing Manager at [Dickey’s Barbecue Pit](https://www.dickeys.com/), recently returned to her alma mater, Savannah State University, to serve as the opening keynote speaker for the 74th Annual Southern Regional Press Conference. In addition to addressing an audience of over 300 students, McCoy was honored with the prestigious Outstanding Alumni Award in recognition of her professional achievements and contributions to the industry. 

  

“It was a tremendous honor to return to Savannah State University and share my journey with the next generation of marketing professionals,” said McCoy. “Dickey’s Barbecue Pit has provided me with an outstanding platform to innovate in retail marketing, and I was thrilled to share insights on ethical branding, digital engagement, and the power of AI in content development.” 

  

McCoy’s keynote focused on the evolving landscape of marketing, emphasizing Dickey’s commitment to ethical digital storytelling. She provided insights into how brands navigate boundaries in a digital age while maintaining authenticity and integrity. Additionally, she led an engaging workshop titled “AI Playground: Increasing Content Productivity with AI Software”, showcasing how artificial intelligence is revolutionizing content creation in marketing. Students eagerly engaged with McCoy’s presentation, demonstrating strong interest in Dickey’s marketing strategies and career opportunities within the industry. 

  

“Kinyana’s expertise and passion for ethical marketing are inspiring,” said Shayla Bell, VP of Purchasing and Retail at Dickey’s Barbecue Pit. “Her ability to connect with students and provide actionable insights reflects the dedication she brings to our brand every day.” 

  

Dickey’s Barbecue Pit CEO, [Laura Rea Dickey](https://ovationup.com/laura-dickey-podcast/), also commended McCoy’s impact: “Kinyana embodies the spirit of leadership and innovation that we champion at Dickey’s. Her ability to bridge traditional marketing principles with emerging digital strategies is truly commendable, and we are proud to have her representing our brand at such a prestigious event.” 

  

[Roland Dickey, Jr.](https://www.youtube.com/watch?v=OXAOgP_iOQ4), CEO of Dickey’s Capital Group, added: “Kinyana’s recognition as an Outstanding Alumni is a testament to her dedication and impact in the industry. Her contributions continue to elevate our brand, and we couldn’t be prouder of her achievements.” 

  

McCoy’s presence at the conference not only underscored her personal and professional success but also highlighted Dickey’s commitment to fostering talent and innovation in marketing. 

  

## About Dickey’s Barbecue Restaurants, Inc. 

 

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed. 

  

With more than 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. 

  

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine. 

  

For more information, visit [www.dickeys.com](http://www.dickeys.com/). For franchise opportunities, visit [www.dickeysfranchise.com](http://www.dickeysfranchise.com/).

Dickey’s Kinyana McCoy Gives Keynote at Savannah State University  

*The Iconic BBQ Brand Continues Its Growth in Canada, Bringing Legendary Flavors to Toronto’s Food Scene* 

[Dickey’s Barbecue Restaurants](https://www.dickeys.com/), Inc., the world’s largest barbecue franchise, is excited to announce the opening of its latest location in Toronto, Canada. Located at 2150 Bloor Street W In High Park West Bloor Village, the restaurant is now open, offering the city’s residents and visitors a chance to experience the slow-smoked, bold flavors of Texas-style barbecue. 

This location marks another milestone in Dickey’s international expansion, continuing the brand’s commitment to bringing its mouthwatering barbecue to new markets. Toronto residents can now enjoy the authentic smoked meats, savory sides, and welcoming atmosphere that have made Dickey’s a staple in American dining. 

"It’s an exciting day for us as we open our doors here in Toronto," said Muhammad Sameer, franchisee of the location. "We’re bringing Texas-style barbecue to the heart of the city, and we’re ready to share our signature dishes like our juicy brisket, fall-off-the-bone ribs, and classic sandwiches. Our goal is to make every meal memorable, and we’re thrilled to serve the people of Toronto." 

Dickey’s Barbecue continues to grow its presence across Canada and beyond, with this location adding to the brand’s increasing international footprint. The Toronto restaurant is poised to be a go-to spot for those craving authentic barbecue. 

"Opening another location in Canada is a significant milestone in our expansion, and we’re excited to share Dickey’s delicious barbecue with even more customers," said [Laura Rea Dickey](https://ovationup.com/laura-dickey-podcast/), CEO of Dickey’s Barbecue Restaurants, Inc. "Muhammad has done an incredible job bringing our brand to life here and we’re confident Toronto will embrace the flavors and atmosphere that have made us a favorite in the U.S." 

As the third-generation leader of the Dickey’s brand, [Roland Dickey, Jr.](https://www.youtube.com/watch?v=OXAOgP_iOQ4), CEO of Dickey’s Capital Group, expressed his excitement about the new opening. "Our goal has always been to bring the best barbecue to as many people as possible, and this new location is a key step in that direction. We’re proud to continue the Dickey’s legacy and share our Texas barbecue traditions with the Toronto community." 

Dickey’s is now open and ready to serve guests at 2150 Bloor Street W. To celebrate the opening, the restaurant will be offering special promotions and giveaways throughout the week. Whether you're enjoying a family meal, grabbing a quick lunch, or sharing a feast with friends, Dickey’s has something for everyone. 


## About Dickey’s Barbecue Restaurants, Inc. 


Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed. 

  

With more than 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. 

  

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine. 

  

For more information, visit [www.dickeys.com](http://www.dickeys.com/). For franchise opportunities, visit [www.dickeysfranchise.com](http://www.dickeysfranchise.com/). 

 


Dickey’s Barbecue Opens in Toronto, Serving Authentic Texas BBQ 

*Iconic Flavors Meet Unmatched Accessibility Across the U.S.*

[Dickey's ](https://www.dickeys.com/)Retail Company is excited to announce that its renowned Dickey's and Rancher's Premium Sausages are now available in Grocery Outlet stores nationwide. Starting this March, consumers can find Dickey's Original and Spicy Cheddar Links alongside Rancher's Bacon Cheddar, Brisket Burnt Ends, and Philly Cheesesteak, all distributed from centers in Modesto, California; Ontario, California; Mountainville, Pennsylvania; and Tacoma, Washington.
 
This significant expansion into over 400 Grocery Outlet locations underscores the company’s commitment to delivering high-quality products to a broader audience. “We are thrilled to bring our signature flavors to Grocery Outlet, making premium quality accessible to a wider audience,” said Shayla Partusch, VP of Purchasing and Retail at Dickey's Barbecue. 
 
[Laura Rea Dickey,](https://www.dmagazine.com/publications/d-ceo/2019/december/women-leaders-laura-rea-dickey-ceo-of-dickeys-barbecue/) CEO of [Dickey's Barbecue Restaurants](https://dickeysrestaurantbrands.com/), emphasized the milestone, noting, “The addition of our premium sausages to Grocery Outlet stores represents an exciting chapter for our brand. Our customers have long enjoyed our authentic, time-honored recipes, and now they can experience these flavors with even greater convenience.” 
 
The collaboration not only broadens the distribution network but also highlights the company’s ongoing pursuit of innovation. “Expanding our distribution network to over 400 locations is a testament to the hard work of our teams and our dedication to supporting communities with high-quality, affordable products. We are confident that consumers will appreciate the rich, distinctive taste of our offerings,” added [Roland Dickey, Jr.,](https://www.youtube.com/watch?v=z397MREWjMM&ab_channel=Dickey%27sBarbecuePit) CEO of Dickey's Capital Group. 
 
With products set to hit store shelves this March, Dickey's Retail Company is poised to enhance the dining experience for sausage enthusiasts across the nation, combining tradition with accessibility in a way that only Dickey's and Rancher’s can deliver.

## About Dickey’s Barbecue Restaurants, Inc.

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.

With more than 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.

For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com.

Dickey's & Rancher's Sausages Now in 400+ Grocery Outlet Stores

*Maurine Dickey, Founder and Chairman of The Dickey Foundation, Leads a Heartfelt Journey of Gratitude in California* 

Maurine Dickey, Founder and Chairman of [The Dickey Foundation](https://www.thedickeyfoundation.org/) (the charitable arm of Dickey’s Barbecue Restaurants) recently journeyed to California to personally thank the brave firefighters who selflessly protect our communities. Accompanied by dedicated Dickey’s Barbecue franchise owners Eric Lyon (Duarte, CA), Shannon Gauthier (Rancho Cucamonga, CA), and Perri Campbell (Riverside, CA), Mrs. Dickey visited local fire departments in each of those cities to deliver warm meals and heartfelt messages of gratitude.
 
“Every moment spent with these courageous firefighters reminded me of the true meaning of service and sacrifice,” said Maurine Dickey. “Listening to their stories of battling fierce wildfires and supporting families through unimaginable loss was both humbling and inspiring. It was an honor to show our heartfelt thanks and let them know they are truly valued.”
 
During these visits, firefighters shared intimate accounts of the emotional and physical toll of combating wildfires that have reduced entire neighborhoods to ashes. In a gesture symbolizing care and community spirit, the team presented “Legit. Texas. Barbecue.™” – a small token of comfort to brighten their challenging days. Although the visit at the Riverside Fire Department was cut short due to an emergency call, it served as a poignant reminder of the relentless dedication required of these everyday heroes.
 
[Laura Rea Dickey,](https://medium.com/authority-magazine/women-of-the-c-suite-laura-rea-dickey-of-dickeys-barbecue-on-the-five-things-you-need-to-succeed-426a650cf7e5) CEO of Dickey’s Barbecue Restaurants, Inc., reflected warmly on the experience:
“**At Dickey’s, we’re committed to serving great bbq and to supporting our communities. This visit was our way of saying thank you to those who put everything on the line for us every day.**”
 
[Roland Dickey, Jr.](https://www.youtube.com/watch?v=z397MREWjMM&ab_channel=Dickey%27sBarbecuePit), CEO of Dickey’s Capital Group, added:
“**Firefighters embody the spirit of resilience and sacrifice. Their unwavering dedication, even in the most trying circumstances, inspires us to give back. We are honored to support them and ensure they know how deeply we care.**”
 
The Dickey Foundation remains devoted to equipping and assisting first responders nationwide with the resources they need to continue their critical work. For more information on our initiatives and to learn how you can help support these heroes, please visit [dickeyfoundation.org](https://dickeyfoundation.org).
 
## About The Dickey Foundation

The Dickey Foundation, formerly known as Barbecue, Boots & Badges, is the charitable arm of Dickey’s Barbecue Restaurants, Inc. Dedicated to supporting first responders across the United States, the Foundation provides essential safety equipment, protective armor, rescue gear, and financial support to enhance the safety and well-being of those who risk their lives to protect their communities. By partnering with local franchisees and communities nationwide, The Dickey Foundation works tirelessly to ensure first responders have the tools and resources they need to keep us all safe. For more information or to get involved, visit thedickeyfoundation.org.


## About Dickey’s Barbecue Restaurants, Inc.

Founded in 1941 by The Dickey Family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For over 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ 
Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts—because real barbecue can’t be rushed.

With over 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continues to grow under the leadership of Roland Dickey, Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Pit, Inc.
Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur's Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.
For more information, visit www.dickeys.com. For information about becoming a franchise partner, visit www.dickeysfranchise.com



Tribute to California Firefighters from Dickey’s Barbecue Partners

*Influence Digest honors innovative leadership amid personal and professional challenges*

[Dickey’s Barbecue Restaurants](https://www.dickeys.com/), Inc. proudly announces that **Kinyana McCoy, Retail Marketing Manager**, has been named one of the Top 15 Marketing Experts in Dallas by Influence Digest. This prestigious honor recognizes McCoy’s outstanding leadership and innovative strategies in the highly competitive Dallas marketing arena.
 
McCoy, whose career has been defined by resilience and innovation, recalled the challenges she faced this past year. "I'm humbled to receive such a prestigious recognition amongst my peers. This is a true testament to the hard work, dedication, and passion I have for the industry. Thanks to my family, cohorts, and team at Dickey's Barbecue Restaurant, Inc. Special thank you to the Dallas market for allowing my expertise to be exemplified. I'm excited for what's ahead,” she said.
 
Her direct supervisor, VP of Purchasing and Retail Shayla Partusch, said McCoy’s work has transformed the company’s marketing efforts. “Kinyana’s creative vision and tireless work ethic have transformed our marketing initiatives. Her ability to turn challenges into opportunities is a testament to her leadership, and we are proud to see her excellence recognized citywide,” Partusch said.
 
At a time when Dallas is emerging as a hub for marketing ingenuity – with professionals leveraging social media, content marketing and advanced AI techniques – Dickey’s CEO, [Laura Rea Dickey](https://www.dickeys.com/), said McCoy’s contributions have had a broader impact on the company. “Kinyana’s recognition reflects her innovative approach and deep commitment to our brand’s success. Her passion for connecting with our customers elevates every campaign and inspires our entire team,” she said.
 
[Roland Dickey, Jr](https://www.youtube.com/watch?v=weddpg9ZWOI&ab_channel=Dickey%27sBarbecuePit)., CEO of Dickey’s Capital Group, said the honor was a win not just for McCoy but for the entire organization. “This honor showcases the forward-thinking mindset and dedication we foster at Dickey’s. Empowering leaders like Kinyana is key to driving our growth and innovation in a competitive market,” he said.
 
This recognition underscores a culture at Dickey’s that nurtures innovation and perseverance. McCoy’s heartfelt reflections highlight the strategic importance of effective marketing in today’s rapidly evolving business landscape, while the leadership’s commitment to visionary guidance remains central to sustaining Dickey’s legacy and driving future success.

## About Dickey’s Barbecue Restaurants, Inc.

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.

With more than 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.

For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com.


Dickey’s Kinyana McCoy Named Among Top 15 Dallas Marketing Experts

*Buy One 2 Meat Plate & 2 Big Yellow Cups, Get Another 2 Meat Plate Free – A Deal Made for Sharing, Only on Feb. 14*

Love is in the air and so is the mouthwatering aroma of slow-smoked barbecue. **This Valentine’s Day** only, Dickey’s Barbecue Pit is offering the perfect way to celebrate with your sweetheart: **Buy One [2 Meat Plate ](https://www.dickeys.com/menu-at-a-glance/build-your-own-plate/2-meat-plate-2)and 2 Big Yellow Cups, Get Another 2 Meat Plate Free** when using the code **TMP876** at checkout.

Available **only on Feb. 14, 2025, this one-day BOGO** offer can be redeemed in-store, online at **Dickeys.com, or through the Dickey’s app.** To claim the deal, guests must add both a **2 Meat Plate and 2 Big Yellow Cups** to their cart, along with the additional 2 Meat Plate, before applying the promo code at checkout.

“At [Dickey’s](https://www.dickeys.com/), we believe the best meals are the ones shared with the people you love,” said [Laura Rea Dickey](https://ovationup.com/laura-dickey-podcast/), CEO of Dickey’s Barbecue Restaurants, Inc. “This Valentine’s Day, we’re making it easy to celebrate with a meal made from the heart—slow-smoked, hand-crafted, and served with love.”

The 2 Meat Plate is a barbecue lover’s dream, featuring two of Dickey’s signature slow-smoked meats, two savory sides, and a warm slice of Texas Toast. Paired with two Big Yellow Cups, this meal is made to enjoy together. With an extra 2 Meat Plate on the house, guests can indulge in even more of their favorite Legit. Texas. Barbecue.™

“Nothing says ‘I love you’ like sharing a great meal,” said [Roland Dickey, Jr.](https://www.youtube.com/watch?v=g16PhKFJ3qc&ab_channel=Dickey%27sBarbecuePit), CEO of Dickey’s Capital Group. “Barbecue has a way of bringing people together, and this deal gives guests a delicious way to celebrate Valentine’s Day with the ones who matter most.”
Whether you're planning a romantic dinner or a casual gathering with friends and family, 

**Dickey’s has your Valentine’s Day covered – because great barbecue, just like love, is meant to be shared.**

## About Dickey’s Barbecue Restaurants, Inc.

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.

With more than 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of **Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.**

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.

For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com.



Cue Your Boo with Dickey’s Barbecue Pit This Valentine’s Day

*Guests Can Enjoy Exclusive Discounts, Live Radio, Special Appearances, and a Chance to Win a Family 4 Pack to Disneyland!*

The wait is over, San Marcos! [Dickey’s Barbecue Pit](https://www.dickeys.com/) is firing up the smokers and opening its doors with a grand opening celebration on **Friday, February 7, from 11 a.m. to 9 p.m.** The all-day event will feature delicious barbecue, **exclusive deals, exciting giveaways**, and family-friendly fun, including a grand **prize drawing for a Family 4 Pack to Disneyland!**

*“Bringing Dickey’s to [San Marcos](https://www.dickeys.com/locations/california/san-marcos/san-marcos-twin-oaks) is an exciting opportunity to serve our community with the best in slow-smoked barbecue,” said franchisee Liz Bolton. “We can’t wait to welcome our guests and show them what makes Dickey’s a family favorite.”*

## Grand Opening Highlights

At 11 a.m., the San Marcos Chamber of Commerce will officially cut the ribbon, marking the restaurant’s highly anticipated debut. Guests can then enjoy a live remote broadcast from KSON’s midday host Greg, who will be onsite from 11 a.m. – 1 p.m. with a special **ticket giveaway for Kelsea Ballerini’s concert at Pechanga Arena in San Diego on March 22.**

The celebration doesn’t stop there! Guests can take advantage of:

- 50% off for all military members and first responders
- $2 pulled pork sandwiches from 11 a.m. – 1 p.m. during the live KSON remote
- BOGO pulled pork sandwiches 1 p.m. – close
- Kids eat FREE all day
- Face painting for kids starting at 4 p.m. 
- All purchases enter guests into a grand prize drawing for a Family 4 Pack to Disneyland

“We’re serving up more than just great barbecue—we’re creating an experience,” said Nash Jimenez, General Manager of Dickey’s San Marcos. “We want our guests to feel like family the moment they walk through our doors.”

Dickey’s Barbecue Pit has been smoking meats low and slow for over 80 years, staying true to its family-owned roots while expanding to communities across the country.

“Liz and her team exemplify the heart of our brand—passion for great food and commitment to community,” said [Laura Rea Dickey](https://www.franchisetimes.com/franchise_news/get-to-know-dickey-s-bbq-ceo-and-why-she-d-nix-ketchup/article_ce7aaace-a1ea-11eb-82cd-d3a825092be1.html), CEO of Dickey’s Barbecue Restaurants, Inc. “San Marcos is getting a true taste of authentic Texas barbecue, and we’re thrilled to be part of it.”

As Dickey’s continues to grow, its focus remains on quality, hospitality, and time-honored traditions.

“For more than eight decades, we’ve been perfecting the art of barbecue, and it’s exciting to see that legacy expand,” said [Roland Dickey, Jr.](https://enterprenuer.org/ceo/meet-roland-dickey-jr-ceo-of-dickeys-capital-group/), CEO of Dickey’s Capital Group. “We’re proud to bring Dickey’s to San Marcos and know it will be a standout destination for barbecue lovers.”

Dickey’s Barbecue Pit in San Marcos is located a**t 344 S Twin Oaks Valley Rd** and will be open daily from **11 a.m. – 9 p.m.**

## About Dickey’s Barbecue Restaurants, Inc.

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.

With more than 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.

For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com.


San Marcos, CA Welcomes Dickey’s Barbecue Pit on February 7

*A portion of proceeds from every combo meal sold in February will aid first responders and communities affected by the devastating fires.*

 

[Dickey’s Barbecue Pit](https://www.dickeys.com/) is stepping up to support fire relief efforts in Southern California by launching the **First Responders Relief Combo**, available at participating locations nationwide throughout the month of February. A portion of every combo sold will go toward relief efforts, providing critical aid to first responders and communities impacted by the devastating wildfires.

The First Responders Relief Combo includes Dickey’s current, seasonal limited time offer **Hot Honey BBQ Chicken Sandwich** – available smoked or crispy – paired with a side of barbecue beans and the brand’s iconic Big Yellow Cup. The special offering is available from **Feb. 1 to Feb. 28**, allowing guests to enjoy Legit. Texas. Barbecue.™ while giving back to those on the front lines of disaster response.

“At Dickey’s, we stand with our first responders in times of crisis,” said [Laura Rea Dickey](https://www.dmagazine.com/publications/d-ceo/2019/december/women-leaders-laura-rea-dickey-ceo-of-dickeys-barbecue/), CEO of Dickey’s Barbecue Restaurants, Inc. “These brave men and women put their lives on the line to protect our communities, and we are honored to support them through this initiative both in our restaurants and through The Dickey Foundation.”




The month-long donation drive with the First Responders Relief Combo adds to the brand’s other first responder support initiatives. Dickey’s California franchisees, Perri Campbell in Riverside and Eric Lyon in Duarte, in partnership with Dickey’s and The Dickey Foundation, are donating food weekly to area firefighters and families displaced by the wildfires. Additionally, a portion of every Big Yellow Cup sale across the country already goes to support first responders nationwide. This expanded effort reflects Dickey’s ongoing commitment to making a meaningful impact beyond the pit.

 

“Barbecue is about bringing people together, and this is an opportunity for our guests to enjoy a great meal while contributing to a cause that truly matters,” said [Roland Dickey, Jr.](https://www.dmagazine.com/publications/d-ceo/2019/december/women-leaders-laura-rea-dickey-ceo-of-dickeys-barbecue/), CEO of Dickey’s Capital Group. “Every bite counts, and every cup makes a difference.”

 

The Dickey Family has a long-standing commitment to first responders through [The Dickey Foundation](https://www.thedickeyfoundation.org/), the charitable arm of Dickey’s Barbecue Restaurants, which provides essential safety equipment and resources to firefighters, police officers and emergency personnel nationwide.

 

“Our first responders are heroes, and they deserve our unwavering support,” said Maurine Dickey, Chairman and Founder of The Dickey Foundation. “Through this campaign, we’re raising funds for resources they need while also helping the families and communities affected by these devastating fires.”

 

Join Dickey’s in supporting first responders and wildfire relief efforts by purchasing the First Responders Relief Combo at participating locations or ordering online at www.dickeys.com and the Dickey’s App.

 

For more information about The Dickey Foundation and its mission to support first responders, visit www.dickeyfoundation.org.

 

## About Dickey’s Barbecue Restaurants, Inc.


Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.

With more than 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.




For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com.




Dickey’s Launches Relief Combo to Support California Wildfire Aid

[Dickey’s Barbecue Pit](https://www.dickeys.com/) is bringing the heat—and the honey—with its all-new [Hot Honey BBQ Chicken Sandwich](https://www.youtube.com/watch?v=8kNtPKlq4bc), available for a limited time in February and March. This mouthwatering creation combines Dickey’s legendary barbecue flavors with the trending sweet heat of hot honey, delivering a bold twist on the brand’s classic smoked and crispy chicken sandwiches.

Featuring a **perfect balance of spice and sweetness**, the Hot Honey BBQ Chicken Sandwich is crafted with **one ounce of Dickey’s signature spicy barbecue sauce**, one ounce of rich, golden honey, and a dusting of brisket rub, all piled high on either smoked or crispy chicken and served on a toasted garlic brioche bun.

“We’ve taken everything our guests love about our barbecue and kicked it up a notch,” said [Laura Rea Dickey](https://medium.com/authority-magazine/women-of-the-c-suite-laura-rea-dickey-of-dickeys-barbecue-on-the-five-things-you-need-to-succeed-426a650cf7e5), **CEO of Dickey’s Barbecue Restaurants, Inc.** “The Hot Honey BBQ Chicken Sandwich is big on bold flavor, with just the right balance of sweet, smoky, and spicy—whether you go for smoked or crispy chicken.”

The Hot Honey BBQ trend has been taking the culinary world by storm, and Dickey’s is serving it up the Texas way—**with real, Legit. Texas. Barbecue.™ flair.**

“This is exactly what our guests have been craving,” said [Roland Dickey, Jr.](https://enterprenuer.org/ceo/meet-roland-dickey-jr-ceo-of-dickeys-capital-group/), **CEO of Dickey’s Capital Group.** “It’s premium, it’s packed with flavor, and it brings excitement without discounting. This is how we do innovation at Dickey’s—by giving guests something new, elevated, and absolutely crave-worthy.”

According to **Chef Matt Burton, VP of Culinary and R&D** at Dickey’s, the development of this sandwich was all about delivering high-value perception and maximum flavor.

“We took our already incredible smoked and crispy chicken sandwiches and made them even better with the magic of hot honey,” Burton said. “That combination of heat, sweetness, and our signature brisket rub — it’s a total game-changer.”

**The Hot Honey BBQ Chicken Sandwich** is only available for a **limited time in February and March**. Guests can order it **online, through the Dickey’s app, or in-store at participating locations.**

Don’t miss your chance to experience sweet heat done the Dickey’s way—bold, flavorful, and unmistakably Texas.

For more information, visit [www.dickeys.com](https://www.dickeys.com/).

## About Dickey’s Barbecue Restaurants, Inc.

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.

With more than 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.

For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com.




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