Dickey's Conquers 5 Pulled Pork Sandwiches, Ranked by Taste in 2024

Click [here](https://youtu.be/IVvs_AFeh08) to meet Dickey's Barbecue Pit's Legendary Mascot: The **Big Yellow Cup**! 

Join Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, as she introduces the one and only Big Yellow Cup—the iconic mascot that's been part of the Dickey’s family for decades! 

Did you know this bright, bold cup started as a happy accident? Roland Dickey Sr. originally ordered reusable cups to add value for guests, but when they arrived in an unexpected bright yellow, he said, “*Let’s go with it!*” And the rest is history. Today, the Big Yellow Cup is a symbol of Dickey’s legendary hospitality and authentic barbecue. 

But wait—there’s more! The Big Yellow Cup is stepping into the spotlight in a big way. Keep an eye out for it at events, in exciting campaigns, and maybe even a few surprises. It’s all about making your Dickey’s experience even more fun and memorable. 

So grab your Big Yellow Cup, fill it to the brim, and let’s keep the barbecue going. 🍖💛 Share the Big Yellow Cup love! Click [here](https://youtu.be/IVvs_AFeh08) to learn more.

Introducing......the Iconic Big Yellow Cup!

CEO Magazine: Secret Sauce: Laura Rea Dickey & Roland Dickey Jr

The Dickey Foundation Donates $10k to Beckley Fire Department

*Families Can Enjoy Delicious Barbecue with a Little Something Special for the Kids!*

**DALLAS, TX**– The holidays may be winding down, but the family fun is just getting started at [Dickey’s Barbecue Pit!](https://www.dickeys.com/) Beginning December 26, 2024, and running through January 31, 2025, Dickey’s is bringing back its fan-favorite Kids Eat Free promotion—every single day.
 
Families can now enjoy Legit. Texas. Barbecue™ while treating the kids to something special. For every $12 adult meal purchased, guests will receive a free kids’ meal, perfect for the little barbecue lovers in your life. Each kids’ meal features one[ slow-smoked meat, one homestyle side, and the iconic Lil’ Yellow Cup](https://www.dickeys.com/menu-at-a-glance/kids-meals/kids-meal-plate). This offer is available for dine-in and online orders through Dickeys.com and is limited to one free kids’ meal per order.
 
“This promotion is about more than just great barbecue—it’s about giving families an affordable way to come together and enjoy quality time,” said [Laura Rea Dickey](https://www.global-franchise.com/news/gf-podcast-laura-rea-dickey-of-dickeys-barbecue-pit), CEO of Dickey’s Barbecue Restaurants, Inc. “Kids Eat Free is a tradition our guests love, and we’re excited to extend it throughout January, making Dickey’s a go-to destination for family meals this winter.”
 
The Kids Eat Free promotion extends Dickey’s existing Sunday offering to every day during this limited-time campaign, allowing families to enjoy the savings while keeping the flavor and fun alive after the holiday season.
 
“Dickey’s has always been a place where families gather and create memories over great barbecue,” said [Roland Dickey, Jr.](https://www.theceomagazine.com/executive-interviews/food-beverage/secret-sauce-laura-rea-dickey-roland-dickey-jr/), CEO of Dickey’s Capital Group. “This promotion is one way we show our appreciation to our loyal guests while continuing to share our authentic Texas flavors with every generation.”
 
With over 80 years of barbecue expertise, Dickey’s Barbecue Pit remains a family favorite for quality, slow-smoked meats and Southern-style hospitality. Don’t miss out on this opportunity to enjoy great barbecue and even greater savings for the whole family.
 
## About Dickey’s Barbecue Restaurants, Inc. 

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.

With more than 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.

For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com.


Dickey’s Barbecue Pit Brings Back Kids Eat Free Promotion Starting December 26

BIG SPRINGS, TX (November 21, 2024) – [Dickey’s Barbecue Pit](https://www.dickeys.com/) is proud to announce that Toni Espinoza, a dedicated and dynamic franchisee, has officially taken the reins at the Big Springs, TX location. Building on her success in Fort Stockton, Toni is committed to bringing the same high-quality, authentic barbecue experience to even more members of the community.
 
Toni, who began her journey with Dickey’s in 2022, has quickly become a standout operator known for her commitment to excellence and community engagement. Her move to expand to Big Springs solidifies her dedication to sharing Dickey’s Legit. Texas. Barbecue™ with even more guests.
 
“I’m honored to take on the Big Springs location and continue growing with the Dickey’s family,” said Toni Espinoza. “My team and I are excited to serve our community with exceptional barbecue and friendly service. It’s more than just food—it’s about bringing people together and creating lasting memories.”
 
[Laura Rea Dickey,](https://www.youtube.com/watch?v=CCoBWDcfKXU&t=1s) CEO of Dickey’s Barbecue Restaurants, Inc., praised Toni’s expansion, saying, “Toni exemplifies what it means to be a Dickey’s franchisee. Her passion, drive, and focus on delivering an outstanding guest experience make her an invaluable part of our family. We’re excited to see her continued growth.”
 
[Roland Dickey, Jr.](https://www.youtube.com/watch?v=weddpg9ZWOI), CEO of Dickey’s Capital Group, echoed the sentiment: “Toni’s success in Fort Stockton and now in Big Springs reflects the heart and dedication she brings to every aspect of the business. We are proud to have her leading the charge and sharing our authentic barbecue experience with even more guests.”
 
Toni’s journey with Dickey’s is a testament to the strength and spirit of the brand’s franchisees, proving that with dedication, there’s no limit to growth and success within the Dickey’s family.


## About Dickey’s Barbecue Restaurants, Inc.

Founded in 1941 by The Dickey Family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For over 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ 
Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts—because real barbecue can’t be rushed.


With over 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continues to grow under the leadership of [Roland Dickey, Jr.](https://www.globenewswire.com/Tracker?data=7v_XamVKxoKaStGhcwrgz_aVnNtDGArUGGS68uKedVhm9MkftfuGD0Bd1zoqb-DXcrzNagEB3DAY537-gACLu00gGWR_onXIO6n29XnOYHoldEVdlbDkONljpINZ3OfS), CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Pit, Inc.
Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur's Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.
For more information, visit www.dickeys.com. For information about becoming a franchise partner, visit www.dickeysfranchise.com


Dickey’s Barbecue Pit Franchisee Toni Espinoza Expands to Big Springs, TX

DALLAS, TX (November 20, 2024) – [Dickey’s Barbecue Pit](http://www.dickeys.com) is bringing the heat to holiday celebrations with a wide range of [catering](https://www.dickeys.com/catering/services) and pre-order meal options that promise to make any gathering memorable, flavorful, and stress-free. Whether you’re hosting an intimate dinner or a large festive feast, Dickey’s offers mouthwatering barbecue meals that are sure to delight guests and simplify holiday preparations.
 
With their Complete Feast, guests can enjoy the finest Dickey’s traditions at home, featuring selections like [Spiral Cut Ham](https://youtu.be/gmRhH-uzbbs?si=s1JKfqitHLgGhZOD), Smoked Turkey, [Cajun Turkey](https://youtu.be/zwRV7KtObPk?si=dKAwaGiZIjHYuIS_), or Prime Rib. Meals include Cornbread Dressing, [Gravy](https://youtu.be/_SsoeBz-23Y?si=6BCleswhgQH0zdKj), Baked Potato Casserole, [Green Beans with Bacon](https://www.dickeys.com/menu-at-a-glance/sides/green-beans-with-bacon-1), and 12 Buttery Rolls, with heating times between 2-3 hours, making holiday hosting a breeze. For a slightly smaller option, the Dinner Feast offers similar choices, perfect for cozy celebrations, complete with Buttery Rolls and classic sides.
 
“Our holiday offerings are crafted to bring people together with less stress and more delicious memories,” said Christine Bichler, National Catering Expert at Dickey’s Barbecue Pit. “With options ranging from Complete Feasts to Holiday Buffets and Build Your Own [Big Yellow Box](https://youtu.be/3Tej_D7t9GI?si=avAqeRUgzZJcxPD2) meals, we have something to suit every gathering, big or small.”
 
Guests seeking a holiday spread that stands out can opt for Dickey’s Holiday Buffet, which allows for extra meats, sides, desserts, tea, and even individual packaging for added convenience. The Holiday Big Yellow Box is another showstopper, featuring 4 lbs. of Sliced Turkey, Cornbread Dressing, Baked Potato Casserole, Green Beans, and 12 pieces of Texas Toast, complete with pickles, onions, barbecue sauce, and turkey gravy. For more customization, Dickey’s Build Your Own Big Yellow Box offers slow-smoked meats and family-size sides to create the perfect meal for friends and family.
 
“People across the country are choosing Dickey’s Barbecue Pit as part of their cherished holiday traditions, and we are honored to be at the heart of those celebrations,” said Roland Dickey, Jr., CEO of Dickey’s Capital Group. “Our catering team makes it easier than ever to share our authentic, slow-smoked barbecue with loved ones during this special time of year.”
 
Holiday meals can be ordered for in-store pickup or delivery, and Dickey’s catering specialists are standing by at +1-866-227-2328 to assist with all catering needs.
Celebrate the holidays with less stress and more savory flavors from Dickey’s Barbecue Pit—making every gathering one to remember.
 
## About Dickey’s Barbecue Restaurants, Inc.
Founded in 1941 by The Dickey Family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For over 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ 
Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts—because real barbecue can’t be rushed.

With over 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continues to grow under the leadership of [Roland Dickey, Jr.](https://www.globenewswire.com/Tracker?data=7v_XamVKxoKaStGhcwrgz_aVnNtDGArUGGS68uKedVhm9MkftfuGD0Bd1zoqb-DXcrzNagEB3DAY537-gACLu00gGWR_onXIO6n29XnOYHoldEVdlbDkONljpINZ3OfS), CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Pit, Inc.
Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur's Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.
For more information, visit www.dickeys.com. For information about becoming a franchise partner, visit www.dickeysfranchise.com



Dickey’s Barbecue Pit Makes Holiday Entertaining Stress-Free with Delicious Catering Options

NORTH BRANCH, MN (November 21, 2024) – [Dickey's Barbecue Pit](https://www.dickeys.com/) in North Branch is proud to reflect on a busy and rewarding fall season filled with community-centered events, from football tailgates to family fun and heartfelt acts of appreciation. As a new member of the [North Branch ](https://www.dickeys.com/locations/minnesota/north-branch/north-branch)community, Dickey’s has been delighted to participate and make connections while serving up their famous, mouthwatering barbecue.
 
## Tailgating with the Vikings


Dickey’s brought their delicious barbecue experience straight to Minnesota Vikings fans during the tailgating festivities at the Vikings vs. Detroit Lions football game. Football enthusiasts enjoyed samples of Dickey’s smoked meats and creamy mac and cheese while learning about their catering services. They even featured a giant Vikings helmet for fans to snap memorable photos. Franchisee Hannah Davis expressed, “This was our first year bringing Dickey’s to Vikings tailgating, and we couldn’t be happier with the warm reception we received. We plan to make this an annual tradition!”
 
## Trunk or Treat in North Branch


Earlier this fall, Dickey’s was thrilled to participate in North Branch’s Trunk or Treat event, connecting with nearly 900 attendees. “We loved seeing all the costumes and the smiles on kids' faces,” said Davis. “Giving out treats like candy, branded frisbees, can koozies, and more allowed us to meet families, introduce them to our barbecue, and share our catering options. It was great exposure, and we’re excited to do even more next year!”
 
## Feeding and Thanking Our Local Heroes


At Dickey’s Barbecue Pit, supporting local heroes is at the heart of what they do. Hannah and her team recently had the honor of donating a classic buffet-style meal to the North Branch Fire Department during one of their monthly meetings. The 26 fire department members enjoyed a hearty spread that included smoked pulled pork, chopped brisket, mac and cheese, barbecue beans, baked potato casserole, cabbage slaw, and Texas toast. “We are beyond grateful for the dedication and service of our local first responders,” said Davis. “This meal was our way of showing our appreciation for their hard work in keeping our community safe.”
 
## Community Commitment from the Dickey’s Team
![hannah halloween.jpg](https://cms-www-dickeys-com.s3.amazonaws.com/hannah_halloween_4434ebdad4.jpg)



“We believe in creating meaningful connections within the communities we serve,” said [Laura Rea Dickey](https://enterprenuer.org/ceo/meet-laura-rea-dickey-ceo-of-dickeys-barbecue-restaurants-inc/), CEO of Dickey's Barbecue Restaurants, Inc. “The North Branch location has gone above and beyond in its first year, making a real impact. We’re excited to see them continue to build on this commitment.”
 
[Roland Dickey, Jr.](https://www.youtube.com/watch?v=weddpg9ZWOI), CEO of Dickey's Capital Group, added, “Giving back is part of who we are at Dickey’s. Seeing the incredible work Hannah and her team are doing in North Branch inspires us all. It’s what sets Dickey’s apart as a family-owned business focused on community and barbecue excellence.”

Dickey’s Barbecue Pit in North Branch remains committed to being more than just a barbecue restaurant—it is a dedicated partner and supporter of the community. By sharing their love for smoked meats with sports fans, engaging with families at local events, and expressing gratitude for first responders, Dickey’s aims to make a lasting positive impact. The team looks forward to deepening their roots in North Branch, building connections through service, great food, and community spirit. Dickey’s Barbecue Pit is grateful to the community for the warm welcome and is excited to continue creating unforgettable memories together.
 
## About Dickey’s Barbecue Restaurants, Inc.

Founded in 1941 by The Dickey Family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For over 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ 
Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts—because real barbecue can’t be rushed.

With over 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continues to grow under the leadership of Roland Dickey, Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Pit, Inc.
Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur's Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by **Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.**
For more information, visit www.dickeys.com. For information about becoming a franchise partner, visit www.dickeysfranchise.com



Dickey's Barbecue Pit in North Branch Celebrates a Fall Season of Community Engagement

(Middleton, WI) Brothers, Clint and Nick Ziegler knew barbecue would be a hit in Madison. On Thursday, April 9 at 11 a.m., the Zieglers open their second location to the area in Middleton. To celebrate their expansion, the new location is hosting a three day grand opening celebration.&nbsp;
“Clint and Nick are young successful owners I’m excited to watch grow our brand,” said <a href="https://www.dmagazine.com/publications/d-ceo/2010/july-august/dickeys-texas-barbecue-aims-to-conquer-the-country">Roland Dickey, Jr.</a>, CEO of Dickey’s Barbecue Restaurants, Inc. “It’s great seeing our owners that are families who wanted to have their own business.”
Thursday, the first 50 guests receive gift cards ranging from $5 to $50. Friday, Dickey’s Barbecue offers all day merchandise giveaways. Saturday, radio station Today’s Q106 will be on-site from noon to 2 p.m. and guests can score a deal with <a href="https://www.dickeys.com/menu">$2 pulled pork barbecue sandwiches</a> during the event. &nbsp;One lucky winner will win a $500 gift card and three winners receive free barbecue for an entire year.
“We grew up in the area and knew barbecue could be successful in Madison,” said multi-unit owner, Clint Ziegler. “We’re excited to open our second location and bring authentic barbecue to Middleton.”
The Zieglers opened their Madison location in 2012 with plan to open a third location in the area next year. The new Dickey’s Barbecue in Middleton is located at 8225 Greenway Boulevard, Suite 100 and the phone number is 608.827.9000.

Brothers Bring Barbecue to Middleton with New Dickey’s Barbecue Pit

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