Dickey's Conquers 5 Pulled Pork Sandwiches, Ranked by Taste in 2024

Click [here](https://youtu.be/IVvs_AFeh08) to meet Dickey's Barbecue Pit's Legendary Mascot: The **Big Yellow Cup**! 

Join Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, as she introduces the one and only Big Yellow Cup—the iconic mascot that's been part of the Dickey’s family for decades! 

Did you know this bright, bold cup started as a happy accident? Roland Dickey Sr. originally ordered reusable cups to add value for guests, but when they arrived in an unexpected bright yellow, he said, “*Let’s go with it!*” And the rest is history. Today, the Big Yellow Cup is a symbol of Dickey’s legendary hospitality and authentic barbecue. 

But wait—there’s more! The Big Yellow Cup is stepping into the spotlight in a big way. Keep an eye out for it at events, in exciting campaigns, and maybe even a few surprises. It’s all about making your Dickey’s experience even more fun and memorable. 

So grab your Big Yellow Cup, fill it to the brim, and let’s keep the barbecue going. 🍖💛 Share the Big Yellow Cup love! Click [here](https://youtu.be/IVvs_AFeh08) to learn more.

Introducing......the Iconic Big Yellow Cup!

CEO Magazine: Secret Sauce: Laura Rea Dickey & Roland Dickey Jr

The Dickey Foundation Donates $10k to Beckley Fire Department

*Families Can Enjoy Delicious Barbecue with a Little Something Special for the Kids!*

**DALLAS, TX**– The holidays may be winding down, but the family fun is just getting started at [Dickey’s Barbecue Pit!](https://www.dickeys.com/) Beginning December 26, 2024, and running through January 31, 2025, Dickey’s is bringing back its fan-favorite Kids Eat Free promotion—every single day.
 
Families can now enjoy Legit. Texas. Barbecue™ while treating the kids to something special. For every $12 adult meal purchased, guests will receive a free kids’ meal, perfect for the little barbecue lovers in your life. Each kids’ meal features one[ slow-smoked meat, one homestyle side, and the iconic Lil’ Yellow Cup](https://www.dickeys.com/menu-at-a-glance/kids-meals/kids-meal-plate). This offer is available for dine-in and online orders through Dickeys.com and is limited to one free kids’ meal per order.
 
“This promotion is about more than just great barbecue—it’s about giving families an affordable way to come together and enjoy quality time,” said [Laura Rea Dickey](https://www.global-franchise.com/news/gf-podcast-laura-rea-dickey-of-dickeys-barbecue-pit), CEO of Dickey’s Barbecue Restaurants, Inc. “Kids Eat Free is a tradition our guests love, and we’re excited to extend it throughout January, making Dickey’s a go-to destination for family meals this winter.”
 
The Kids Eat Free promotion extends Dickey’s existing Sunday offering to every day during this limited-time campaign, allowing families to enjoy the savings while keeping the flavor and fun alive after the holiday season.
 
“Dickey’s has always been a place where families gather and create memories over great barbecue,” said [Roland Dickey, Jr.](https://www.theceomagazine.com/executive-interviews/food-beverage/secret-sauce-laura-rea-dickey-roland-dickey-jr/), CEO of Dickey’s Capital Group. “This promotion is one way we show our appreciation to our loyal guests while continuing to share our authentic Texas flavors with every generation.”
 
With over 80 years of barbecue expertise, Dickey’s Barbecue Pit remains a family favorite for quality, slow-smoked meats and Southern-style hospitality. Don’t miss out on this opportunity to enjoy great barbecue and even greater savings for the whole family.
 
## About Dickey’s Barbecue Restaurants, Inc. 

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.

With more than 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.

For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com.


Dickey’s Barbecue Pit Brings Back Kids Eat Free Promotion Starting December 26

Dickey’s Barbecue Pit invites the community to support future leaders while enjoying a great meal. Join us in helping students from Putnam City North High School as we host a special fundraiser for the school's Leadership Development Institute (LDI).
 
On Tuesday, November 19, from 11 AM to 9 PM, the [Dickey’s location at 7800 N. May Ave, Oklahoma City, OK](https://www.dickeys.com/locations/oklahoma/oklahoma-city/n-may-ave), will donate 5% of all sales to support the Putnam City North LDI when customers use the code “PUTNAM” at checkout. Orders can be placed in-store or online at Dickeys.com.
 
In addition, 5% of sales for any Holiday Meal or [Catering](https://www.dickeys.com/locations/oklahoma/oklahoma-city/n-may-ave) pre-orders placed on this day will also benefit the institute. Funds raised will enable Putnam City North students to attend their annual leadership retreat, offering them the chance to grow, lead, and gain valuable skills for their future endeavors.
 
As a proud Putnam City North graduate, [Laura Rea Dickey](https://www.youtube.com/watch?v=CCoBWDcfKXU), CEO of Dickey's Barbecue Restaurants, Inc., is deeply committed to giving back and empowering young leaders through opportunities like this fundraiser. “Supporting the next generation of changemakers is at the heart of what we do,” said Dickey. “We’re honored to help ensure that students from Putnam City North have the resources and experiences needed to thrive.”
 
How to Participate:
Visit Dickey’s Barbecue Pit at 7800 N. May Ave, OKC, on November 19, and mention the code “PUTNAM” at checkout.
Order online at Dickeys.com using the code “PUTNAM.”
Pre-order a Holiday Meal or Catering to further support the fundraiser.
 
Don’t miss this chance to enjoy authentic Texas-style barbecue while contributing to the development of local student leaders.

##  About Dickey's Barbecue Restaurants, Inc
Founded in 1941 by The Dickey Family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For over 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ 
Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts—because real barbecue can’t be rushed.

With over 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continues to grow under the leadership of Roland Dickey, Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Pit, Inc.
Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur's Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.
For more information, visit www.dickeys.com. For information about becoming a franchise partner, visit www.dickeysfranchise.com


Dickey's Barbecue Restaurants, Inc. Hosts Fundraiser for Putnam City North High School's Leadership Development Institute

DALLAS, TX (November 7, 2024) –The Dickey Foundation’s 3rd Annual Denim & Diamonds fundraiser sparkled brighter than ever, bringing together over 250 attendees and raising an impressive $230,000 to support our nation’s first responders. Held at The Empire Room in Dallas, this record-setting event blended glamorous style, heartfelt giving, and a shared commitment to those who protect our communities every day.

The evening featured a unique and dazzling Champagne Diamond Bar provided by Carter Malouf, while the popular Beer Burro stole the show, delighting guests with its craft selections and creating buzz as attendees lined up for photos. Guests enjoyed delicious food curated by Dickey’s very own world-renowned chef Matt Burton. Entertainment included lively performances by the popular band 90 Proof and engaging live line dancing from Everlasting Dance, keeping spirits high throughout the night. Guests and supporters came together to celebrate, connect, and raise funds, reinforcing The Dickey Foundation’s ongoing mission to equip and support first responders with vital resources.

"We are thrilled by the community’s incredible generosity and support this year," said Betsy Orton, Executive Director of The Dickey Foundation. "Raising $230,000 sets a new milestone for us and will help us continue to provide critical safety equipment and resources to protect first responders. This night was a powerful reminder of the unity and appreciation our community holds for those on the front lines."

The Dickey Foundation was founded by Maurine Dickey, former Dallas County Commissioner, following the tragic night in 2016 when 14 officers were injured or lost their lives in a shooting in Downtown Dallas. "The Dickey Foundation was created to support the brave men and women who risk their lives daily to ensure our communities’ safety," said Maurine Dickey. "Our goal is to continuously provide the necessary support to ensure first responders’ safety and success in the communities they serve."

Since its inception, The Dickey Foundation has awarded more than $900,000 in grants for life-saving protective armor, firefighting gear, and rescue equipment. Through strong partnerships with franchisees and communities across the nation, the Foundation works to make a lasting impact both locally and nationally.

[Roland Dickey](https://roland-dickeyjr.com/), Jr., CEO of Dickey’s Capital Group, expressed his pride in the event’s success and mission. "The support we saw tonight was overwhelming and humbling," said Roland Dickey, Jr. "This partnership is about more than just fundraising – it’s about standing with those who protect us and making a meaningful difference together."

[Laura Rea Dickey](https://www.franchisetimes.com/franchise_news/get-to-know-dickey-s-bbq-ceo-and-why-she-d-nix-ketchup/article_ce7aaace-a1ea-11eb-82cd-d3a825092be1.html), CEO of Dickey’s Barbecue Restaurants, Inc., added, "Dickey’s Barbecue is about creating connections and supporting our communities. This event, and all those who participated, demonstrated the strength and care that defines who we are."

The 3rd Annual Denim & Diamonds event showcased the power of community-driven action and a shared passion for helping first responders, making it a standout success that will leave a lasting impact.

The Dickey Foundation hosts one major fundraiser per year, but support for their mission is welcomed anytime. Donations can be made directly through their website to help equip and protect first responders with essential resources. The Foundation also invites everyone to join the fun at the 4th annual Denim & Diamonds celebration in 2025!

## About The Dickey Foundation
The Dickey Foundation, formerly known as Barbecue, Boots & Badges, is the charitable arm of Dickey’s Barbecue Restaurants, Inc. Dedicated to supporting first responders across the United States, the Foundation provides essential safety equipment, protective armor, rescue gear, and financial support to enhance the safety and well-being of those who risk their lives to protect their communities. By partnering with local franchisees and communities nationwide, The Dickey Foundation works tirelessly to ensure first responders have the tools and resources they need to keep us all safe. For more information or to get involved, visit www.thedickeyfoundation.org.

## About Dickey’s Barbecue Restaurants, Inc.
Founded in 1941 by The Dickey Family,[ Dickey's Barbecue Restaurants, Inc](https://www.dickeys.com/). is the world’s largest barbecue concept and continues as a third-generation family-run business. For over 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts—because real barbecue can’t be rushed.
 
With over 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continues to grow under the leadership of Roland Dickey, Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Pit, Inc.

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur's Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.

For more information, visit www.dickeys.com. For information about becoming a franchise partner, visit www.dickeysfranchise.com.


The Dickey Foundation Raises Record-Breaking $230,000 at 3rd Annual Denim & Diamonds Fundraiser, Supporting First Responders Nationwide

**Legacy in Action: Two Third-Generation Family Businesses Join Forces to Expand Community, Quality, and Flavor in the Gulf South** 

Dickey’s Barbecue Restaurants, Inc., America’s premier name in Texas-style barbecue, is thrilled to announce a partnership with Gaubert Oil, bringing authentic, slow-smoked barbecue to Louisiana. This exciting venture joins two family-led, third-generation companies united by values of quality, service, and community impact. Together, Dickey’s and Gaubert Oil through its wholly owned subsidiary Go-Bears will bring Dickey’s signature Legit. Texas. Barbecue.™ to three new Louisiana locations, enriching the local food scene and offering families a new place to enjoy genuine barbecue. 

The partnership is about more than expansion—it’s about shared values and a legacy of serving communities. Grady Gaubert, President and CEO of Gaubert Oil, has dedicated his career to continuing the family values of honesty, quality, and community service his father and grandfather instilled. Headquartered in Thibodaux, Gaubert Oil has served Louisiana’s Gulf South with high-quality oil, gas, and lubricant products. Now, through his partnership with Dickey’s, Go-Bears is adding legendary Texas barbecue to his family’s commitment to the Gulf South, making it a destination for families, travelers, and locals alike. 

“For years, I’ve explored various franchise options, and when I found Dickey’s Barbecue, it was an obvious choice—a real homerun for our community,” says Grady Gaubert. “The Dickey’s experience of quality and authenticity perfectly aligns with our values. The food is incredible, my team is excited, and we’re thrilled to introduce Texas-style barbecue to our customers.” 

The first Dickey’s Barbecue Pit location under this partnership will open at a prominent I-49 truck stop in Grand Coteau, followed by a second location in Thibodaux at an existing Go-Bears convenience store. Both sites will offer Dickey’s beloved classics, from tender brisket to fall-off-the-bone ribs and signature sides, all slow-smoked daily on-site. 

Roland Dickey, Jr., CEO of Dickey’s Capital Group, shared his enthusiasm for the partnership, saying, “We’re proud to team up with Grady and Gaubert Oil, a family business that shares our dedication to quality and community. Grady’s strong connection with his community and commitment to service make him the perfect partner to bring Dickey’s to Louisiana. We’re excited to expand our reach in the Gulf South and create new barbecue memories for Louisiana families.” 

Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc., added, “Dickey’s Barbecue has always been about bringing people together around authentic flavors and great hospitality. Our partnership with Gaubert Oil allows us to expand our family-driven mission with a trusted name in Louisiana, and we’re thrilled to see this next chapter unfold.” 

With their shared commitment to tradition, quality, and service, Dickey’s Barbecue and Go-Bears are more than just business partners—they are two family enterprises working to enrich their communities and honor a legacy of integrity and customer satisfaction. Together, they will bring the best of Texas barbecue to Louisiana, inviting locals to savor Dickey’s legendary slow-smoked flavors and experience the warm hospitality both companies are known for. 

 **About Dickey’s Barbecue Restaurants, Inc.** 
Founded in 1941 by The Dickey Family, Dickey’s Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For over 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ 

Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts—because real barbecue can’t be rushed. 

With over 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continues to grow under the leadership of Roland Dickey, Jr., CEO of Dickey’s Capital Group, and his wife, Laura Rea Dickey, CEO of Dickey’s Barbecue Pit, Inc. 

Dickey’s has been recognized on Newsweek’s 2022 “America’s Favorite Restaurant Chains” list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine. 

For more information, visit www.dickeys.com. For information about becoming a franchise partner, visit [www.dickeysfranchise.com](https://franchise.dickeys.com/) 

**About Gaubert Oil** 
Founded in 1926, Gaubert Oil Company has solidified its reputation as a trusted partner in the petroleum and lubricant industry, delivering exceptional products and services to a wide array of industries in South Louisiana and beyond. Our unwavering commitment to quality, innovation, and customer service continues to fuel our success and market reputation. For information about Gaubert Oil, visit www.gaubertoil.com for information about Go-Bears visit www.go-bears.com

Gaubert Oil Partners with Dickey’s Barbecue Restaurants, Inc. to Bring Authentic Texas Barbecue to Louisiana

(Tupelo, MS) Marty Ballard and Jason Ellis have similar stories. They were both born in Mississippi and got their start at Pepsi in Tupelo. Following their time at Pepsi, they both went to work with the Little Caesars franchise. Ballard and Ellis will continue working together when they open their first Dickey’s Barbecue Pit in Tupelo on Thursday, July 24 at 11 a.m.
“We have barbecue options in Tupelo, but not the Texas-style barbecue Dickey’s Barbecue offers,” said local owner, Jason Ellis. “The meats are slow smoked for 14 hours which makes a real difference. We’re excited to share this dining experience with the community!”
Thursday kicks off with the first 50 guests receiving gift cards worth up to $50. On Friday, customers have the chance to grab Dickey’s Barbecue gear with all day merchandise giveaways. Saturday, stop by for jams when radio station Wizard 106.7 is onsite from noon to 2 p.m. This location will be serving <a href="https://www.dickeys.com/menu">$2 pulled pork barbecue sandwiches.</a> Also, one lucky winner will be chosen for a $500 gift card and three winners will receive free barbecue for an entire year.
Ballard owns eight Little Caesars in Mississippi and Louisiana. Ellis owns Little Caesars in Booneville.The new Dickey’s Barbecue Pit in Tupelo is located at The Barnes Shopping Center at 3946 North Gloster Street, Suite F and the phone number is 662.840.9500. Can’t take the wait? Keep up with this location on <a href="https://www.facebook.com/dickeysbbcoftupelo">Facebook.</a>

Business Partners Take On Barbecue in Home State of Mississippi with Dickey’s Barbecue Pit

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