Dickey’s Barbecue Pit Franchisee Toni Espinoza Expands to Big Springs, TX

BIG SPRINGS, TX (November 21, 2024) – Dickey’s Barbecue Pit is proud to announce that Toni Espinoza, a dedicated and dynamic franchisee, has officially taken the reins at the Big Springs, TX location. Building on her success in Fort Stockton, Toni is committed to bringing the same high-quality, authentic barbecue experience to even more members of the community. Toni, who began her journey with Dickey’s in 2022, has quickly become a standout operator known for her commitment to excellence and community engagement. Her move to expand to Big Springs solidifies her dedication to sharing Dickey’s Legit. Texas. Barbecue™ with even more guests. “I’m honored to take on the Big Springs location and continue growing with the Dickey’s family,” said Toni Espinoza. “My team and I are excited to serve our community with exceptional barbecue and friendly service. It’s more than just food—it’s about bringing people together and creating lasting memories.” Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc., praised Toni’s expansion, saying, “Toni exemplifies what it means to be a Dickey’s franchisee. Her passion, drive, and focus on delivering an outstanding guest experience make her an invaluable part of our family. We’re excited to see her continued growth.” Roland Dickey, Jr., CEO of Dickey’s Capital Group, echoed the sentiment: “Toni’s success in Fort Stockton and now in Big Springs reflects the heart and dedication she brings to every aspect of the business. We are proud to have her leading the charge and sharing our authentic barbecue experience with even more guests.” Toni’s journey with Dickey’s is a testament to the strength and spirit of the brand’s franchisees, proving that with dedication, there’s no limit to growth and success within the Dickey’s family.

About Dickey’s Barbecue Restaurants, Inc.

Founded in 1941 by The Dickey Family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For over 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts—because real barbecue can’t be rushed.
With over 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continues to grow under the leadership of Roland Dickey, Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Pit, Inc. Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur's Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine. For more information, visit www.dickeys.com. For information about becoming a franchise partner, visit www.dickeysfranchise.com