Dickey’s Barbecue Pit Signs Letter of Intent in Manchester, United Kingdom
Press Releases
Published: 22 Feb 2024
Dickey’s Barbecue Pit is thrilled to introduce their Legit. Texas. Barbecue. to the great folks of the United Kingdom.
The Texas-style barbecue brand continues to expand their global footprint and will soon be serving up their historical, pit-smoked barbecue across the pond in Manchester. The exciting new partnership is between Dickey’s and two local entrepreneurs, brothers Yasir and Umar Oasier. These brothers are both extremely passionate about their business, are individually talented, and are very familiar with the local Manchester scene.
When asked about their decision to work alongside Dickey’s, Yasir and Umar stated, “Barbecue isn't just about the food; it's about the love and passion that goes into every bite. There's something magical about the combination of pit smoke, fire, and perfectly cooked meats. We are thrilled to join the Dickey’s family and to bring Dickey’s Barbecue Restaurants, Inc., to Manchester because it's vibrant, it's popular, and it's fun for everyone.”
With this latest addition, Dickey’s Barbecue Pit continues to move Texas-style barbecue into the international market. In addition to its expansion into the United Kingdom, Dickey’s can also be found across Canada, in Botswana, Brazil, Egypt, Japan, Pakistan, Singapore and the United Arab Emirates.
“There’s no better place in the United Kingdom to start than in Manchester,” says Jim Perkins, Executive Vice President of International Development. “The manufacturing history, the pub culture, football fans of Manchester United FC and Manchester City will be a fantastic combination with our Legit Texas Barbecue. It just feels like a win from the onset of the match!”
To learn more, follow Dickey’s Barbecue Pit on Facebook, Instagram and Twitter. Download the Dickey’s Barbecue Pit app from the Apple App Store or Google Play.
About Dickey’s Barbecue Restaurants, Inc. Dickey's Barbecue Restaurants, Inc., the world’s largest barbecue concept, was founded in 1941 by the Dickey family. For the past 80 years, Dickey’s Barbecue Pit has served millions of guests in 44 states Legit. Texas. Barbecue.™ At Dickey’s, all our barbecued meats are smoked onsite in a hickory wood burning pit. Dickeys proudly believes there’s no shortcut to true barbecue and it’s why our name isn’t BBQ. The Dallas-based, family-run barbecue franchise offers eight slow-smoked meats and 12 wholesome sides with 'No B.S. (Bad Stuff)' included. Dickey’s Barbecue has 550 locations across the United States and eight other countries. Dickeys was named to Newsweek’s 2022 America’s Favorite Restaurant Chains list and USA Today 2021 readers’ choice awards. Dickey’s won first place on Fast Casual’s “Top 100 Movers and Shakers” list, been named a Top 500 Franchise by Entrepreneur, and named to Hospitality Technology’s Industry Heroes list. Led by CEO Laura Rea Dickey, who was named among the country’s 50 most influential women in foodservice in Nation’s Restaurant News, was recognized by Fast Casual’s Top 100 Movers and Shakers list and honored by Dallas Business Journal. Dickey's Barbecue Pit has also been recognized by Fox News, Forbes Magazine, Franchise Times, The Dallas Morning News, The Wall Street Journal, People Magazine, and QSR Magazine. Dickey’s Barbecue is part of Dickey’s Restaurant Brands which has more than 700 restaurants nationwide including brands Wing Boss, Trailer Birds, Big Deal Burger, and bbqathome.com. DRB is led by CEO Roland Dickey Jr. For more information, visit www.dickeys.com.
The Texas-style barbecue brand continues to expand their global footprint and will soon be serving up their historical, pit-smoked barbecue across the pond in Manchester. The exciting new partnership is between Dickey’s and two local entrepreneurs, brothers Yasir and Umar Oasier. These brothers are both extremely passionate about their business, are individually talented, and are very familiar with the local Manchester scene.
When asked about their decision to work alongside Dickey’s, Yasir and Umar stated, “Barbecue isn't just about the food; it's about the love and passion that goes into every bite. There's something magical about the combination of pit smoke, fire, and perfectly cooked meats. We are thrilled to join the Dickey’s family and to bring Dickey’s Barbecue Restaurants, Inc., to Manchester because it's vibrant, it's popular, and it's fun for everyone.”
With this latest addition, Dickey’s Barbecue Pit continues to move Texas-style barbecue into the international market. In addition to its expansion into the United Kingdom, Dickey’s can also be found across Canada, in Botswana, Brazil, Egypt, Japan, Pakistan, Singapore and the United Arab Emirates.
“There’s no better place in the United Kingdom to start than in Manchester,” says Jim Perkins, Executive Vice President of International Development. “The manufacturing history, the pub culture, football fans of Manchester United FC and Manchester City will be a fantastic combination with our Legit Texas Barbecue. It just feels like a win from the onset of the match!”
To learn more, follow Dickey’s Barbecue Pit on Facebook, Instagram and Twitter. Download the Dickey’s Barbecue Pit app from the Apple App Store or Google Play.
About Dickey’s Barbecue Restaurants, Inc. Dickey's Barbecue Restaurants, Inc., the world’s largest barbecue concept, was founded in 1941 by the Dickey family. For the past 80 years, Dickey’s Barbecue Pit has served millions of guests in 44 states Legit. Texas. Barbecue.™ At Dickey’s, all our barbecued meats are smoked onsite in a hickory wood burning pit. Dickeys proudly believes there’s no shortcut to true barbecue and it’s why our name isn’t BBQ. The Dallas-based, family-run barbecue franchise offers eight slow-smoked meats and 12 wholesome sides with 'No B.S. (Bad Stuff)' included. Dickey’s Barbecue has 550 locations across the United States and eight other countries. Dickeys was named to Newsweek’s 2022 America’s Favorite Restaurant Chains list and USA Today 2021 readers’ choice awards. Dickey’s won first place on Fast Casual’s “Top 100 Movers and Shakers” list, been named a Top 500 Franchise by Entrepreneur, and named to Hospitality Technology’s Industry Heroes list. Led by CEO Laura Rea Dickey, who was named among the country’s 50 most influential women in foodservice in Nation’s Restaurant News, was recognized by Fast Casual’s Top 100 Movers and Shakers list and honored by Dallas Business Journal. Dickey's Barbecue Pit has also been recognized by Fox News, Forbes Magazine, Franchise Times, The Dallas Morning News, The Wall Street Journal, People Magazine, and QSR Magazine. Dickey’s Barbecue is part of Dickey’s Restaurant Brands which has more than 700 restaurants nationwide including brands Wing Boss, Trailer Birds, Big Deal Burger, and bbqathome.com. DRB is led by CEO Roland Dickey Jr. For more information, visit www.dickeys.com.