D Magazine DALLAS 500: Laura Rea Dickey 

In this insightful [video](https://youtu.be/G9WdZGgUX7s), [Roland Dickey Jr.](https://www.linkedin.com/in/rolanddickeyjr/) delves into the invaluable lessons he gained from **Elon Musk by Walter Isaacson**, sharing how the biography’s rich exploration of Musk’s approach to decision-making, problem-solving, and driving innovation resonated with him. 
Roland highlights how Musk’s unique ability to assess situations quickly and make bold decisions is key to achieving optimal output—a trait essential for any entrepreneur striving to push the boundaries of possibility. 
This book provides a behind-the-scenes look at the ambition, risk-taking, and relentless drive that built companies like Tesla and SpaceX. For entrepreneurs, it’s a compelling guide on how to transform vision into reality through tenacity and innovative thinking. Click [here](https://youtu.be/G9WdZGgUX7s) to tune in to see how these insights inspire Roland’s own leadership and drive at Dickey’s!

Barbecue, Books, & Business by Roland Dickey Jr.: Elon Musk by Walter Isaacson

Dickey's Barbecue Pit CEO Laura Rea Dickey talks Supply Chain Crunch

The Dickey Foundation Donates $10k to Beckley Fire Department

NORTH BRANCH, MN (November 21, 2024) – [Dickey's Barbecue Pit](https://www.dickeys.com/) in North Branch is proud to reflect on a busy and rewarding fall season filled with community-centered events, from football tailgates to family fun and heartfelt acts of appreciation. As a new member of the [North Branch ](https://www.dickeys.com/locations/minnesota/north-branch/north-branch)community, Dickey’s has been delighted to participate and make connections while serving up their famous, mouthwatering barbecue.
 
## Tailgating with the Vikings


Dickey’s brought their delicious barbecue experience straight to Minnesota Vikings fans during the tailgating festivities at the Vikings vs. Detroit Lions football game. Football enthusiasts enjoyed samples of Dickey’s smoked meats and creamy mac and cheese while learning about their catering services. They even featured a giant Vikings helmet for fans to snap memorable photos. Franchisee Hannah Davis expressed, “This was our first year bringing Dickey’s to Vikings tailgating, and we couldn’t be happier with the warm reception we received. We plan to make this an annual tradition!”
 
## Trunk or Treat in North Branch


Earlier this fall, Dickey’s was thrilled to participate in North Branch’s Trunk or Treat event, connecting with nearly 900 attendees. “We loved seeing all the costumes and the smiles on kids' faces,” said Davis. “Giving out treats like candy, branded frisbees, can koozies, and more allowed us to meet families, introduce them to our barbecue, and share our catering options. It was great exposure, and we’re excited to do even more next year!”
 
## Feeding and Thanking Our Local Heroes


At Dickey’s Barbecue Pit, supporting local heroes is at the heart of what they do. Hannah and her team recently had the honor of donating a classic buffet-style meal to the North Branch Fire Department during one of their monthly meetings. The 26 fire department members enjoyed a hearty spread that included smoked pulled pork, chopped brisket, mac and cheese, barbecue beans, baked potato casserole, cabbage slaw, and Texas toast. “We are beyond grateful for the dedication and service of our local first responders,” said Davis. “This meal was our way of showing our appreciation for their hard work in keeping our community safe.”
 
## Community Commitment from the Dickey’s Team
![hannah halloween.jpg](https://cms-www-dickeys-com.s3.amazonaws.com/hannah_halloween_4434ebdad4.jpg)



“We believe in creating meaningful connections within the communities we serve,” said [Laura Rea Dickey](https://enterprenuer.org/ceo/meet-laura-rea-dickey-ceo-of-dickeys-barbecue-restaurants-inc/), CEO of Dickey's Barbecue Restaurants, Inc. “The North Branch location has gone above and beyond in its first year, making a real impact. We’re excited to see them continue to build on this commitment.”
 
[Roland Dickey, Jr.](https://www.youtube.com/watch?v=weddpg9ZWOI), CEO of Dickey's Capital Group, added, “Giving back is part of who we are at Dickey’s. Seeing the incredible work Hannah and her team are doing in North Branch inspires us all. It’s what sets Dickey’s apart as a family-owned business focused on community and barbecue excellence.”

Dickey’s Barbecue Pit in North Branch remains committed to being more than just a barbecue restaurant—it is a dedicated partner and supporter of the community. By sharing their love for smoked meats with sports fans, engaging with families at local events, and expressing gratitude for first responders, Dickey’s aims to make a lasting positive impact. The team looks forward to deepening their roots in North Branch, building connections through service, great food, and community spirit. Dickey’s Barbecue Pit is grateful to the community for the warm welcome and is excited to continue creating unforgettable memories together.
 
## About Dickey’s Barbecue Restaurants, Inc.

Founded in 1941 by The Dickey Family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For over 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ 
Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts—because real barbecue can’t be rushed.

With over 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continues to grow under the leadership of Roland Dickey, Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Pit, Inc.
Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur's Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by **Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.**
For more information, visit www.dickeys.com. For information about becoming a franchise partner, visit www.dickeysfranchise.com



Dickey's Barbecue Pit in North Branch Celebrates a Fall Season of Community Engagement

DALLAS, TX (October 9, 2024) – Celebrate National Pulled Pork Day with [Dickey’s Barbecue Pit](https://www.dickeys.com/), where pulled pork is a way of life. 

On Saturday, October 12th, barbecue lovers across the country can enjoy National Pulled Pork Day with Dickey’s famous [Pulled Pork Sandwich](https://www.dickeys.com/menu-at-a-glance/sandwiches-a-la-carte/pulled-pork-sandwich-3) for only $2.99*. This classic sandwich features pulled pork that is slow-smoked over hickory wood for 12 hours, then finished with Dickey’s original barbecue sauce, crispy onion and pickle slices and served on a toasted brioche bun. The Texas style barbecue brand has been smoking up the best pulled pork for decades with their “grab, squish, and tickle” technique. 

“Dickey’s serves the best pulled pork sandwiches by starting with perfectly juicy pork that is smoked so tender, you can easily grab it, squish it and tickle it apart,” said [Laura Rea Dickey](https://familybusinessmagazine.com/uncategorized/laura-rea-dickey/), CEO of Dickey’s Barbecue Restaurants, Inc. “We’re delighted to treat our guests this weekend for National Pulled Pork Day with a great deal on dickeys.com.”

*This delicious barbecue offer is available ONLINE only all day on October 12th with a limit of one $2.99 pulled pork sandwich per guest transaction. 
 
“Our legendary pulled pork has been a barbecue staple in my family since 1941,” said Roland Dickey Jr., CEO of Dickey’s Capital Group. “We’re happy to continue the tradition of offering our guests a great deal on our signature pulled pork sandwich.”
 
To learn more, follow Dickey’s Barbecue Pit on [Facebook](https://www.facebook.com/dickeysbarbecuepit/), [Instagram](https://www.instagram.com/dickeysbarbecuepit/) and [Twitter](https://twitter.com/dickeys). Download the [Dickey’s Barbecue Pit app](https://www.dickeys.com/promos/check-the-app) from the Apple App Store or Google Play.
  
## About Dickey’s Barbecue Restaurants, Inc.

Founded in 1941 by The Dickey Family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For over 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts—because real barbecue can’t be rushed.
 
With over 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continues to grow under the leadership of [Roland Dickey,](https://www.offthemrkt.com/lifestyle/power-couple-roland-dickey-jr-and-laura-rea-dickey-leading-dickeys-barbecue-pit-franchise-to-new-heights) Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Pit, Inc.
 
Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur's Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.
 
For more information, visit www.dickeys.com. For information about becoming a franchise partner, visit www.dickeysfranchise.com


Celebrate National Pulled Pork Day with Dickey’s Barbecue

# Feast without the Fuss this Season with Dickey’s Barbecue Pit
*World’s largest barbecue brand offering a variety of Holiday meals of all sizes*

DALLAS, TX (October 2, 2024) – The holidays are approaching, and Dickey’s Barbecue Pit is here for all your holiday feast needs without the fuss. 

From now through January 6th, 2025, the world’s largest barbecue brand is once again offering their guests multiple holiday feasting options including The Complete Feast, the Dinner Feast, the fan-favorite Ready to Eat Holiday Big Yellow Box, as well as multiple al a carte options. Each of these mouthwatering seasonal feasts will be available for holiday hungry guests to conveniently order in their local Dickey’s franchise store, online at the Dickey’s website, or on the [Dickey’s App](https://www.dickeys.com/promos/check-the-app?utm_source=RestaurantNews.com). Dickey’s also offers a sweet variety of dessert options with a seasonal pumpkin pie or pecan pie. 

**The holiday feast options include** :


[The Complete Feast](https://www.dickeys.com/quote/holiday?utm_source=RestaurantNews.com) (Serves 10 – 12) Choose from Smoked Turkey, Prime Rib, Cajun Turkey, or Spiral Cut Ham along with cornbread dressing, gravy, baked potato casserole, green beans with bacon, and a dozen buttery rolls.


[Dinner Feast](https://www.dickeys.com/quote/holiday?utm_source=RestaurantNews.com) (Serves 8 – 10) includes: A choice of Spiral Cut Ham, Smoked Turkey, Cajun turkey, or Prime Rib, Cornbread Dressing, Gravy, and 12 Buttery Rolls


[Holiday Big Yellow Box](https://www.dickeys.com/quote/holiday?utm_source=RestaurantNews.com) (Serves 10 -12) includes: 4 pounds of Sliced Turkey, Large Baked Potato Casserole, Large Green Beans, Large Cornbread Dressing, 12 Buttery rolls, Pickles, Sliced Onions, Dickey’s Original Barbecue Sauce, and Turkey Gravy


“We are thrilled to once again offer our guests the options to let us do the cooking this holiday season,” says [Roland Dickey Jr](https://www.offthemrkt.com/lifestyle/power-couple-roland-dickey-jr-and-laura-rea-dickey-leading-dickeys-barbecue-pit-franchise-to-new-heights)., CEO Dickeys Capital Group. “We love the holidays and look forward to once again preparing your slow-smoked meats, sides, or desserts to share with your family and friends.”

Dickey’s additionally has a wonderful, holiday [À La Carte Menu](https://www.dickeys.com/quote/holiday?utm_source=RestaurantNews.com) where guests can order any of Dickey’s slow-smoked holiday meats of savory sides individually.

“At Dickey’s we want to help you enjoy the holiday festivities with no stress,” said, [Laura Rea Dickey](https://www.dmagazine.com/publications/d-ceo/2019/december/women-leaders-laura-rea-dickey-ceo-of-dickeys-barbecue/), CEO of Dickey’s Barbecue Pit. “So let us do the cooking, while you sit back, relax and savor the season!”


To learn more, follow Dickey’s Barbecue Pit on [Facebook](https://www.facebook.com/dickeysbarbecuepit/), [Instagram](https://www.instagram.com/dickeysbarbecuepit/) and [Twitter](https://twitter.com/dickeys). Download the Dickey’s Barbecue Pit app from the Apple App Store or Google Play.
  
## About Dickey’s Barbecue Restaurants, Inc.

Founded in 1941 by The Dickey Family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For over 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts—because real barbecue can’t be rushed.
 
With over 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continues to grow under the leadership of Roland Dickey, Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Pit, Inc.
 
Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur's Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.

For more information, visit www.dickeys.com. For information about becoming a franchise partner, visit www.dickeysfranchise.com.



Feast without the Fuss this Season with Dickey’s Barbecue Pit

# Dickey’s Barbecue Pit Celebrates 83rd Anniversary with a Focus on Menu, Franchisee Success and Giving Back

DALLAS, TX – September 30, 2024 – Dickey’s Barbecue Pit, the world’s largest barbecue franchise, is proud to celebrate its 83rd anniversary this October. Founded in 1941 by The Dickey Family in Dallas, the iconic Texas-style barbecue brand has grown into a global restaurant company, with 866 restaurants across eight concepts. The past year has been one of focus mostly on its core, barbecue roots as the family-owned and operated business, launches an expanded menu in all Dickey’s Barbecue locations and on dickeys.com. Dickey’s Barbecue Franchise will also celebrate its anniversary with guest loyalty specials and giving back all month long.
 
As Dickey’s enters its 83rd year, the company is taking significant steps to ensure its continued success by focusing on reinvesting with franchisees and giving back to local communities. The brand is reinforcing its commitment to operational excellence and brand consistency. Under the leadership of husband and wife team, [Roland Dickey, Jr.](https://www.offthemrkt.com/lifestyle/power-couple-roland-dickey-jr-and-laura-rea-dickey-leading-dickeys-barbecue-pit-franchise-to-new-heights), CEO of Dickey’s Capital Group, and [Laura Rea Dickey](https://enterprenuer.org/ceo/meet-laura-rea-dickey-ceo-of-dickeys-barbecue-restaurants-inc/), CEO of Dickey’s Barbecue Pit, Inc., the company has embraced a strategic shift back to its core barbecue offerings.
 
“This anniversary is not just a celebration of our history, but of our future,” said Laura Rea Dickey. “Over the past year, we’ve doubled down on our barbecue and paused our focus on some of our other concepts. We have spent the past year prioritizing our barbecue menu, strengthening our franchise system and reinvesting in our restaurants.”
 
## Strategic Focus: Barbecue first
Dickey’s has taken on four key initiatives to celebrate 83 years in business 
 
1. Expanded Menu: the brand will launch a new expanded menu featuring southern favorites like crispy fried chicken, country fried steak, loaded mashed potatoes with gravy and three more loaded, stuffed baked potatoes to complement its traditional barbecue offerings that are smoked on site.
 
2. Restaurant Reinvestment: the brand launched a capital improvements campaign, heavily reinvesting in their traditional restaurants with upgrades including exterior signage, digital menu boards, catering van wraps, drive thru boards and store remodels.
 
3. Barbecue Focus: the brand has opted to stop expanding five of its non-barbecue concepts and retire licensing agreements outside its traditional franchise system. Dickey’s has opted to terminate and transition non-compliant restaurants, both traditional and licensed locations. Dickey’s has also expanded its brand champion program of giving 20% of royalties back to Dickey’s Barbecue Franchisees that meet brand standards and achieve operational, barbecue excellence.
 
4. Giving Back: the brand kicks off anniversary celebrations with exclusive rewards for Big Yellow Cup rewards members. Their iconic Big Yellow Cup pink to support breast cancer with a portion of all pink cup sales in October going to fund breast cancer screening in first responders. Finally, the brand will host their annual Denim & Diamonds event for The Dickey Foundation in order to raise over $250,000 to support grants for first responders in their local restaurant communities.
 
## Looking Ahead: Long-Term Success
Dickey’s also looks at its 83rd anniversary as an opportunity and an obligation to ensure the brands long term success for both its barbecue business and its barbecue franchisees.  
 
“Our focus at Dickey’s is on our core brand and our barbecue franchisees,” said Roland Dickey, Jr. “We are focused on ensuring we a strong barbecue future as we continue this journey together and celebrate our 83rd anniversary.”
 
Roland Dickey, Jr. added, “Continuing to serve better and better barbecue and build the Dickey's brand takes us back to our legacy and what my grandfather began in 1941. It's a heritage that we're really proud of, and we will continue to carry it well into the future—hopefully for another 83 years."
 
As Dickey’s Barbecue Pit celebrates 83 years of Legit. Texas. Barbecue.™, the company is committed to continuing its tradition of delivering authentic, high-quality barbecue while ensuring that franchisees have the resources and support they need to thrive.
 
## About Dickey’s Barbecue Restaurants, Inc.
Founded in 1941 by The Dickey Family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For over 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts—because real barbecue can’t be rushed.
 
With over 866 restaurants across four concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continues to grow under the leadership of Roland Dickey, Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Pit, Inc.
 
Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur's Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.
For more information, visit www.dickeys.com. For information about becoming a franchise partner, visit www.dickeysfranchise.com.


Dickey’s Barbecue Pit Celebrates 83rd Anniversary with a Focus on Menu, Franchisee Success and Giving Back

(Victorville, CA) Victorville residents will have a new reason to eat out when Dickey’s Barbecue Pit opens on Thursday, April 30 at 11 a.m. The new location is hosting a three day grand opening celebration where the first 50 guests will receive gift cards ranging from $5 to $50.
“Spring is the perfect time for barbecue,” said <a href="https://www.dmagazine.com/publications/d-ceo/2010/july-august/dickeys-texas-barbecue-aims-to-conquer-the-country">Roland Dickey, Jr.</a>, CEO of Dickey’s Barbecue Restaurants, Inc. “I’m looking forward to the success of Tim Zhou as he brings Dickey’s Barbecue to the Victorville community.”
Friday, Dickey’s Barbecue will have all day merchandise giveaways with t-shirts, sunglasses, koozies and more. Saturday, radio station 100.7 Kat Country will be on-site from noon to 2 p.m. and one lucky winner will receive a $500 gift card and three winners will win free barbecue for an entire year. Guests can also grab <a href="https://www.dickeys.com/menu">$2 pulled pork barbecue sandwiches</a> during the event.&nbsp;
“Dickey’s Barbecue Pit really impressed me when I searched for franchise opportunities,” said first time owner, Tim Zhou. “The family friendly atmosphere and slow smoked barbecue with home-style sides will be a hit in the community.”
The new Dickey’s Barbecue Pit in Victorville is located at 15683 Roy Rogers Drive, Suite 304 &amp; 305 and the phone number is 706.493.8011. Stay up-to-date on <a href="https://www.facebook.com/DickeysVictorville?fref=ts">Facebook</a>.

Dickey’s Barbecue Pit Hits Victorville with Three Day Barbecue Bonanza

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