Dickey's Conquers 5 Pulled Pork Sandwiches, Ranked by Taste in 2024

Click [here](https://youtu.be/IVvs_AFeh08) to meet Dickey's Barbecue Pit's Legendary Mascot: The **Big Yellow Cup**! 

Join Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, as she introduces the one and only Big Yellow Cup—the iconic mascot that's been part of the Dickey’s family for decades! 

Did you know this bright, bold cup started as a happy accident? Roland Dickey Sr. originally ordered reusable cups to add value for guests, but when they arrived in an unexpected bright yellow, he said, “*Let’s go with it!*” And the rest is history. Today, the Big Yellow Cup is a symbol of Dickey’s legendary hospitality and authentic barbecue. 

But wait—there’s more! The Big Yellow Cup is stepping into the spotlight in a big way. Keep an eye out for it at events, in exciting campaigns, and maybe even a few surprises. It’s all about making your Dickey’s experience even more fun and memorable. 

So grab your Big Yellow Cup, fill it to the brim, and let’s keep the barbecue going. 🍖💛 Share the Big Yellow Cup love! Click [here](https://youtu.be/IVvs_AFeh08) to learn more.

Introducing......the Iconic Big Yellow Cup!

CEO Magazine: Secret Sauce: Laura Rea Dickey & Roland Dickey Jr

The Dickey Foundation Donates $10k to Beckley Fire Department

*Families Can Enjoy Delicious Barbecue with a Little Something Special for the Kids!*

**DALLAS, TX**– The holidays may be winding down, but the family fun is just getting started at [Dickey’s Barbecue Pit!](https://www.dickeys.com/) Beginning December 26, 2024, and running through January 31, 2025, Dickey’s is bringing back its fan-favorite Kids Eat Free promotion—every single day.
 
Families can now enjoy Legit. Texas. Barbecue™ while treating the kids to something special. For every $12 adult meal purchased, guests will receive a free kids’ meal, perfect for the little barbecue lovers in your life. Each kids’ meal features one[ slow-smoked meat, one homestyle side, and the iconic Lil’ Yellow Cup](https://www.dickeys.com/menu-at-a-glance/kids-meals/kids-meal-plate). This offer is available for dine-in and online orders through Dickeys.com and is limited to one free kids’ meal per order.
 
“This promotion is about more than just great barbecue—it’s about giving families an affordable way to come together and enjoy quality time,” said [Laura Rea Dickey](https://www.global-franchise.com/news/gf-podcast-laura-rea-dickey-of-dickeys-barbecue-pit), CEO of Dickey’s Barbecue Restaurants, Inc. “Kids Eat Free is a tradition our guests love, and we’re excited to extend it throughout January, making Dickey’s a go-to destination for family meals this winter.”
 
The Kids Eat Free promotion extends Dickey’s existing Sunday offering to every day during this limited-time campaign, allowing families to enjoy the savings while keeping the flavor and fun alive after the holiday season.
 
“Dickey’s has always been a place where families gather and create memories over great barbecue,” said [Roland Dickey, Jr.](https://www.theceomagazine.com/executive-interviews/food-beverage/secret-sauce-laura-rea-dickey-roland-dickey-jr/), CEO of Dickey’s Capital Group. “This promotion is one way we show our appreciation to our loyal guests while continuing to share our authentic Texas flavors with every generation.”
 
With over 80 years of barbecue expertise, Dickey’s Barbecue Pit remains a family favorite for quality, slow-smoked meats and Southern-style hospitality. Don’t miss out on this opportunity to enjoy great barbecue and even greater savings for the whole family.
 
## About Dickey’s Barbecue Restaurants, Inc. 

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.

With more than 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.

For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com.


Dickey’s Barbecue Pit Brings Back Kids Eat Free Promotion Starting December 26

DALLAS, TX (November 7, 2024) –The Dickey Foundation’s 3rd Annual Denim & Diamonds fundraiser sparkled brighter than ever, bringing together over 250 attendees and raising an impressive $230,000 to support our nation’s first responders. Held at The Empire Room in Dallas, this record-setting event blended glamorous style, heartfelt giving, and a shared commitment to those who protect our communities every day.

The evening featured a unique and dazzling Champagne Diamond Bar provided by Carter Malouf, while the popular Beer Burro stole the show, delighting guests with its craft selections and creating buzz as attendees lined up for photos. Guests enjoyed delicious food curated by Dickey’s very own world-renowned chef Matt Burton. Entertainment included lively performances by the popular band 90 Proof and engaging live line dancing from Everlasting Dance, keeping spirits high throughout the night. Guests and supporters came together to celebrate, connect, and raise funds, reinforcing The Dickey Foundation’s ongoing mission to equip and support first responders with vital resources.

"We are thrilled by the community’s incredible generosity and support this year," said Betsy Orton, Executive Director of The Dickey Foundation. "Raising $230,000 sets a new milestone for us and will help us continue to provide critical safety equipment and resources to protect first responders. This night was a powerful reminder of the unity and appreciation our community holds for those on the front lines."

The Dickey Foundation was founded by Maurine Dickey, former Dallas County Commissioner, following the tragic night in 2016 when 14 officers were injured or lost their lives in a shooting in Downtown Dallas. "The Dickey Foundation was created to support the brave men and women who risk their lives daily to ensure our communities’ safety," said Maurine Dickey. "Our goal is to continuously provide the necessary support to ensure first responders’ safety and success in the communities they serve."

Since its inception, The Dickey Foundation has awarded more than $900,000 in grants for life-saving protective armor, firefighting gear, and rescue equipment. Through strong partnerships with franchisees and communities across the nation, the Foundation works to make a lasting impact both locally and nationally.

[Roland Dickey](https://roland-dickeyjr.com/), Jr., CEO of Dickey’s Capital Group, expressed his pride in the event’s success and mission. "The support we saw tonight was overwhelming and humbling," said Roland Dickey, Jr. "This partnership is about more than just fundraising – it’s about standing with those who protect us and making a meaningful difference together."

[Laura Rea Dickey](https://www.franchisetimes.com/franchise_news/get-to-know-dickey-s-bbq-ceo-and-why-she-d-nix-ketchup/article_ce7aaace-a1ea-11eb-82cd-d3a825092be1.html), CEO of Dickey’s Barbecue Restaurants, Inc., added, "Dickey’s Barbecue is about creating connections and supporting our communities. This event, and all those who participated, demonstrated the strength and care that defines who we are."

The 3rd Annual Denim & Diamonds event showcased the power of community-driven action and a shared passion for helping first responders, making it a standout success that will leave a lasting impact.

The Dickey Foundation hosts one major fundraiser per year, but support for their mission is welcomed anytime. Donations can be made directly through their website to help equip and protect first responders with essential resources. The Foundation also invites everyone to join the fun at the 4th annual Denim & Diamonds celebration in 2025!

## About The Dickey Foundation
The Dickey Foundation, formerly known as Barbecue, Boots & Badges, is the charitable arm of Dickey’s Barbecue Restaurants, Inc. Dedicated to supporting first responders across the United States, the Foundation provides essential safety equipment, protective armor, rescue gear, and financial support to enhance the safety and well-being of those who risk their lives to protect their communities. By partnering with local franchisees and communities nationwide, The Dickey Foundation works tirelessly to ensure first responders have the tools and resources they need to keep us all safe. For more information or to get involved, visit www.thedickeyfoundation.org.

## About Dickey’s Barbecue Restaurants, Inc.
Founded in 1941 by The Dickey Family,[ Dickey's Barbecue Restaurants, Inc](https://www.dickeys.com/). is the world’s largest barbecue concept and continues as a third-generation family-run business. For over 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts—because real barbecue can’t be rushed.
 
With over 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continues to grow under the leadership of Roland Dickey, Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Pit, Inc.

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur's Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.

For more information, visit www.dickeys.com. For information about becoming a franchise partner, visit www.dickeysfranchise.com.


The Dickey Foundation Raises Record-Breaking $230,000 at 3rd Annual Denim & Diamonds Fundraiser, Supporting First Responders Nationwide

**Legacy in Action: Two Third-Generation Family Businesses Join Forces to Expand Community, Quality, and Flavor in the Gulf South** 

Dickey’s Barbecue Restaurants, Inc., America’s premier name in Texas-style barbecue, is thrilled to announce a partnership with Gaubert Oil, bringing authentic, slow-smoked barbecue to Louisiana. This exciting venture joins two family-led, third-generation companies united by values of quality, service, and community impact. Together, Dickey’s and Gaubert Oil through its wholly owned subsidiary Go-Bears will bring Dickey’s signature Legit. Texas. Barbecue.™ to three new Louisiana locations, enriching the local food scene and offering families a new place to enjoy genuine barbecue. 

The partnership is about more than expansion—it’s about shared values and a legacy of serving communities. Grady Gaubert, President and CEO of Gaubert Oil, has dedicated his career to continuing the family values of honesty, quality, and community service his father and grandfather instilled. Headquartered in Thibodaux, Gaubert Oil has served Louisiana’s Gulf South with high-quality oil, gas, and lubricant products. Now, through his partnership with Dickey’s, Go-Bears is adding legendary Texas barbecue to his family’s commitment to the Gulf South, making it a destination for families, travelers, and locals alike. 

“For years, I’ve explored various franchise options, and when I found Dickey’s Barbecue, it was an obvious choice—a real homerun for our community,” says Grady Gaubert. “The Dickey’s experience of quality and authenticity perfectly aligns with our values. The food is incredible, my team is excited, and we’re thrilled to introduce Texas-style barbecue to our customers.” 

The first Dickey’s Barbecue Pit location under this partnership will open at a prominent I-49 truck stop in Grand Coteau, followed by a second location in Thibodaux at an existing Go-Bears convenience store. Both sites will offer Dickey’s beloved classics, from tender brisket to fall-off-the-bone ribs and signature sides, all slow-smoked daily on-site. 

Roland Dickey, Jr., CEO of Dickey’s Capital Group, shared his enthusiasm for the partnership, saying, “We’re proud to team up with Grady and Gaubert Oil, a family business that shares our dedication to quality and community. Grady’s strong connection with his community and commitment to service make him the perfect partner to bring Dickey’s to Louisiana. We’re excited to expand our reach in the Gulf South and create new barbecue memories for Louisiana families.” 

Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc., added, “Dickey’s Barbecue has always been about bringing people together around authentic flavors and great hospitality. Our partnership with Gaubert Oil allows us to expand our family-driven mission with a trusted name in Louisiana, and we’re thrilled to see this next chapter unfold.” 

With their shared commitment to tradition, quality, and service, Dickey’s Barbecue and Go-Bears are more than just business partners—they are two family enterprises working to enrich their communities and honor a legacy of integrity and customer satisfaction. Together, they will bring the best of Texas barbecue to Louisiana, inviting locals to savor Dickey’s legendary slow-smoked flavors and experience the warm hospitality both companies are known for. 

 **About Dickey’s Barbecue Restaurants, Inc.** 
Founded in 1941 by The Dickey Family, Dickey’s Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For over 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ 

Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts—because real barbecue can’t be rushed. 

With over 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continues to grow under the leadership of Roland Dickey, Jr., CEO of Dickey’s Capital Group, and his wife, Laura Rea Dickey, CEO of Dickey’s Barbecue Pit, Inc. 

Dickey’s has been recognized on Newsweek’s 2022 “America’s Favorite Restaurant Chains” list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine. 

For more information, visit www.dickeys.com. For information about becoming a franchise partner, visit [www.dickeysfranchise.com](https://franchise.dickeys.com/) 

**About Gaubert Oil** 
Founded in 1926, Gaubert Oil Company has solidified its reputation as a trusted partner in the petroleum and lubricant industry, delivering exceptional products and services to a wide array of industries in South Louisiana and beyond. Our unwavering commitment to quality, innovation, and customer service continues to fuel our success and market reputation. For information about Gaubert Oil, visit www.gaubertoil.com for information about Go-Bears visit www.go-bears.com

Gaubert Oil Partners with Dickey’s Barbecue Restaurants, Inc. to Bring Authentic Texas Barbecue to Louisiana

[Dickey's Franchise](https://franchise.dickeys.com/), the world’s largest barbecue concept, is excited to announce a development deal with Hayder Smokey Barbecue, bringing Legit. Texas. Barbecue.™ to Ontario, Canada. This partnership, led by Ibrahim Daniyal, President of Hayder Smokey Barbecue, along with Shyan Hayder, Shahrez Hayder, Jibreel Adnan, and Hamza Hayder marks a significant expansion for Dickey’s into the Canadian market with plans for multiple locations.

Ibrahim Daniyal is the embodiment of the "Canadian Dream." Immigrating to Canada from Pakistan in 2001 with his wife and two children, Ibrahim arrived with less than $200 in his pocket. Despite the immense challenges, he worked tirelessly to support his family by studying during the day and working odd jobs at night, including driving a taxi and working for free at financial institutions through a co-op program. His wife, Samina, helped by opening a beauty salon as a street vendor in downtown Toronto.

Now, alongside his sons Shyan and Shahrez Hayder, his brother Jibreel Adnan and nephew Hamza Hayder, Ibrahim is set to increase Dickey’s Barbecue Pit deeper into Ontario and also with locations planned across major cities such as Ottawa, Kingston, London, St. Thomas, Chatham, and Windsor.

"Canada is a mosaic of more than 450 cultures and over 200 languages," Ibrahim explained. "Our cuisine reflects this diversity, and I want to introduce Canadians to Dickey’s Texas-style barbecue, including halal options, that resonates with local and global flavors."

The partnership’s primary focus is to introduce Dickeys franchise barbecue concept in a way that honors the local culture while upholding the traditions that make Dickey’s beloved. "The way Dickey’s prepares its barbecue is hygienic, respectful of tradition, and embodies family values. That’s what inspired me," said Ibrahim. "It’s about introducing a new, exciting flavor to the Canadian palate while ensuring we remain true to our cultural values."

This expansion is poised to fill a gap in Ontario’s fast-casual dining scene. "There’s a need for organized, franchised food concepts in cities like Ottawa and Windsor," Ibrahim said. "Dickey’s brings the legitimacy of a Texas-born brand that Canadians are already excited about. We plan to grow rapidly over the next decade, creating a family-oriented, inclusive dining experience that Canadians from all backgrounds can enjoy."

The Hayder Smokey Barbecue team each bring unique expertise to the family’s business operation. Shyan’s experience in organization and customer service, along with Shahrez, Jibreel and Hamza’s management and real estate backgrounds, make this a powerful family-run operation. "We have structured our management team in a way that maximizes each member's expertise, ensuring that our customers always come first and that we uphold the values of integrity and excellence," Ibrahim said.

Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc., expressed her excitement about the partnership. "The Hayder family brings such an inspiring story and deep commitment to both business and community. We’re thrilled to welcome them to the Dickey’s family and can’t wait to see their success in Ontario." Adding his thoughts, [Roland Dickey Jr](https://www.offthemrkt.com/lifestyle/power-couple-roland-dickey-jr-and-laura-rea-dickey-leading-dickeys-barbecue-pit-franchise-to-new-heights)., CEO of Dickey’s Capital Group, shared, "Expanding more into Ontario is a major milestone for us. Ibrahim, Shyan, Shahrez, and Jibreel are the perfect partners to help us bring authentic Texas barbecue to Canada. Their family’s story of hard work, perseverance, and success aligns with our core values, and we believe this partnership is just the beginning of something great."

The development deal is expected to bring 32 Dickey’s Barbecue Pit locations to Ontario, establishing the brand as a leader in the province's diverse and rapidly growing food scene.

## About Dickey’s Franchise

Founded in 1941 by The Dickey Family, [Dickey's Barbecue Restaurants, Inc.](www.dickeys.com) is the world’s largest barbecue concept and continues as a third-generation family-run business. For over 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts—because real barbecue can’t be rushed.

With over 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continues to grow under the leadership of Roland Dickey, Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Pit, Inc.

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur's Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.

For more information, visit www.dickeys.com. For information about becoming a franchise partner, visit www.dickeysfranchise.com

Dickey’s Barbecue Pit Continues Expansion into Ontario with new Hayder Smokey Barbecue Development Deal

(Fairmont, WV) Fairmont, West Virginia is kicking off the New Year with a new restaurant. Dickey’s Barbecue Pit in Fairmont will open its new location on Thursday, January 23 at 11:00 a.m. The first 50 dine-in customers will receive a gift card for up to $50. “We’ve had great feedback and support and can’t wait to share this moment with the community,” said local owner Bonnita Pena. “I’m also excited to meet everyone who “liked” our Facebook page.” Friday, there will be Dickey’s Barbecue merchandise giveaways. Saturday, radio station 97.9 FM will be there from noon to 2:00p.m and this location will be serving <a href="https://www.dickeys.com/menu">$2 Pulled Pork Barbecue sandwiches.</a> Other giveaways include a $500 gift card and FREE barbecue for a year. Joe and Bonnita are originally from Mannington and have two children, Alyssa and Michael. The family plans to open five additional locations. Their son, Michael will be helping with the restaurants as well. Dickey’s Barbecue Pit in Fairmont is located at 9001 Middletown Mall inside the mall. To learn more about this local Dickey’s Barbecue, check out their <a href="https://www.facebook.com/pages/Dickeys-Barbecue-Pit-Fairmont-WV/584840118203406">Facebook</a> page. #DickeysFairmont.

Dickey’s Barbecue Pit Hosts Grand Opening for New Fairmont Location

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