Dickey's Conquers 5 Pulled Pork Sandwiches, Ranked by Taste in 2024

Click [here](https://youtu.be/IVvs_AFeh08) to meet Dickey's Barbecue Pit's Legendary Mascot: The **Big Yellow Cup**! 

Join Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, as she introduces the one and only Big Yellow Cup—the iconic mascot that's been part of the Dickey’s family for decades! 

Did you know this bright, bold cup started as a happy accident? Roland Dickey Sr. originally ordered reusable cups to add value for guests, but when they arrived in an unexpected bright yellow, he said, “*Let’s go with it!*” And the rest is history. Today, the Big Yellow Cup is a symbol of Dickey’s legendary hospitality and authentic barbecue. 

But wait—there’s more! The Big Yellow Cup is stepping into the spotlight in a big way. Keep an eye out for it at events, in exciting campaigns, and maybe even a few surprises. It’s all about making your Dickey’s experience even more fun and memorable. 

So grab your Big Yellow Cup, fill it to the brim, and let’s keep the barbecue going. 🍖💛 Share the Big Yellow Cup love! Click [here](https://youtu.be/IVvs_AFeh08) to learn more.

Introducing......the Iconic Big Yellow Cup!

CEO Magazine: Secret Sauce: Laura Rea Dickey & Roland Dickey Jr

The Dickey Foundation Donates $10k to Beckley Fire Department

*Families Can Enjoy Delicious Barbecue with a Little Something Special for the Kids!*

**DALLAS, TX**– The holidays may be winding down, but the family fun is just getting started at [Dickey’s Barbecue Pit!](https://www.dickeys.com/) Beginning December 26, 2024, and running through January 31, 2025, Dickey’s is bringing back its fan-favorite Kids Eat Free promotion—every single day.
 
Families can now enjoy Legit. Texas. Barbecue™ while treating the kids to something special. For every $12 adult meal purchased, guests will receive a free kids’ meal, perfect for the little barbecue lovers in your life. Each kids’ meal features one[ slow-smoked meat, one homestyle side, and the iconic Lil’ Yellow Cup](https://www.dickeys.com/menu-at-a-glance/kids-meals/kids-meal-plate). This offer is available for dine-in and online orders through Dickeys.com and is limited to one free kids’ meal per order.
 
“This promotion is about more than just great barbecue—it’s about giving families an affordable way to come together and enjoy quality time,” said [Laura Rea Dickey](https://www.global-franchise.com/news/gf-podcast-laura-rea-dickey-of-dickeys-barbecue-pit), CEO of Dickey’s Barbecue Restaurants, Inc. “Kids Eat Free is a tradition our guests love, and we’re excited to extend it throughout January, making Dickey’s a go-to destination for family meals this winter.”
 
The Kids Eat Free promotion extends Dickey’s existing Sunday offering to every day during this limited-time campaign, allowing families to enjoy the savings while keeping the flavor and fun alive after the holiday season.
 
“Dickey’s has always been a place where families gather and create memories over great barbecue,” said [Roland Dickey, Jr.](https://www.theceomagazine.com/executive-interviews/food-beverage/secret-sauce-laura-rea-dickey-roland-dickey-jr/), CEO of Dickey’s Capital Group. “This promotion is one way we show our appreciation to our loyal guests while continuing to share our authentic Texas flavors with every generation.”
 
With over 80 years of barbecue expertise, Dickey’s Barbecue Pit remains a family favorite for quality, slow-smoked meats and Southern-style hospitality. Don’t miss out on this opportunity to enjoy great barbecue and even greater savings for the whole family.
 
## About Dickey’s Barbecue Restaurants, Inc. 

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.

With more than 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.

For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com.


Dickey’s Barbecue Pit Brings Back Kids Eat Free Promotion Starting December 26

**Dallas, TX, Dec 06, 2024**- [Dickey’s Barbecue Pit ](https://www.dickeys.com/)is raising a glass to National Lager Day with its signature Legit. Texas. Lager., a crisp, easy-drinking brew crafted in collaboration with the family-owned Panther Island Brewing in Fort Worth, Texas. This flavorful lager isn’t just a perfect pairing for smokin’ meats; it’s also a meaningful way to support first responders, with a portion of proceeds benefiting The Dickey Foundation.
 
“Our Legit. Texas. Lager. reflects everything Dickey’s stands for – authenticity, quality, and community,” said [Laura Rea Dickey](https://www.dmagazine.com/publications/d-ceo/2019/december/women-leaders-laura-rea-dickey-ceo-of-dickeys-barbecue/), CEO of Dickey’s Barbecue Restaurants, Inc. “This partnership with Panther Island Brewing allows us to create a product we’re proud of while also giving back to the incredible men and women who protect and serve our communities.”
 
The partnership between Dickey’s and [Panther Island Brewing](https://www.pantherislandbrewing.com/) began with shared values and a dedication to community. **Ryan McWhorter,** Founder and Head Brewer at Panther Island Brewing, recalls the humble beginnings of the brewery, which started with a small beer kit gifted to him by his wife Brittney.
 
“From our kitchen experiments to a full-scale brewery, we’ve always been about crafting beers that bring people together,” said McWhorter. “Working with Dickey’s on Legit. Texas. Lager. has been a perfect fit. It’s a brew that embodies Texas pride and the importance of supporting first responders who serve our state.”
 
Legit. Texas. Lager. is available at select **H-E-B locations in Austin, Dallas, Houston, and San Antonio**, as well as **Kroger in Lewisville, Texas**, where Panther Island Brewing and Dickey’s will host a special Lager Day celebration. Attendees can enjoy free samples, swag, and coupons as they raise a glass to the heroes of their community.
 
Roland Dickey, Jr., CEO of Dickey’s Capital Group, emphasizes the lager’s purpose-driven mission. “Legit. Texas. Lager. is more than just a great beer – it’s a way to make a difference. Supporting first responders is a cause close to our hearts, and we’re proud to partner with Panther Island Brewing to honor their service and sacrifice.”
 
**Celebrate National Lager Day with Us!**
1. **Where:** Kroger, Lewisville, Texas 4620 State Hwy 121, Lewisville, TX 75056 
2. **When:** December 10, 2024
3. **What:** Free samples, coupons, and Dickey’s swag
4.  **When: December 7th from 12-3 p.m**

## About Legit. Texas. Lager.
Slightly sweet with a crisp finish, Legit. Texas. Lager pairs perfectly with barbecue, fire pits, and laid-back Sundays. Each purchase supports The Dickey Foundation’s mission to provide safety equipment and resources to first responders.
 
## About Panther Island Brewing
Family-owned and operated, Panther Island Brewing is dedicated to crafting quality beers for everyone. With over a decade of experience, the brewery remains rooted in community values and a passion for excellence.
 
## About Dickey’s Barbecue Restaurants, Inc.
Founded in 1941 by The Dickey Family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For over 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts—because real barbecue can’t be rushed.
 
With over 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continues to grow under the leadership of Roland Dickey, Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Pit, Inc.
 
Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur's Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.
 
For more information, visit www.dickeys.com. For information about becoming a franchise partner, visit www.dickeysfranchise.com.a

Dickey’s Barbecue Pit Celebrates National Lager Day with Legit. Texas. Lager.

 [Dickey’s Barbecue Pit ](https://dickeys.com/)franchisee **Doug Keenum** is making waves in Tennessee with a remarkable expansion journey. Since stepping into the world of Legit. Texas. Barbecue. in 2022, Keenum has transformed locations, opened a brand-new store, and taken on new opportunities with grit and determination.
 
Doug began his barbecue journey by taking over the [Madison Street location in Clarksville, TN](https://www.dickeys.com/locations/tennessee/clarksville/clarksville), in August 2022. “The Madison location had a challenging reputation,” Keenum recalls. “We brought that one back to life, and now it’s getting great feedback from our guests.”
 
Building on this success, Keenum opened a new Dickey’s location on [Fort Campbell Blvd. in Clarksville](https://www.dickeys.com/locations/tennessee/clarksville/clarksville-fort-campbell) in July 2024, just a stone’s throw from the local military base. “This store has been an exciting addition,” says Keenum. “We’re working hard to introduce our brand to more of the Clarksville community and make this location a favorite among military families.”
 
In August 2024, Keenum expanded again, taking over an existing location in Brentwood, TN, just outside Nashville. “This location is another opportunity to make a positive impact,” says Keenum. “We’re focused on improving operations and creating a welcoming environment for our guests.”

Doug’s efforts exemplify the entrepreneurial spirit that defines Dickey’s franchisees. [Laura Rea Dickey](https://www.franchisetimes.com/franchise_news/get-to-know-dickey-s-bbq-ceo-and-why-she-d-nix-ketchup/article_ce7aaace-a1ea-11eb-82cd-d3a825092be1.html), CEO of Dickey’s Barbecue Restaurants, Inc., praises his resilience and strategic growth. “Doug’s dedication to excellence and his ability to revitalize locations are truly inspiring,” she says. “He’s a tremendous asset to the Dickey’s family, and his success showcases the power of hard work and community focus.”
 
[Roland Dickey, Jr.](https://www.youtube.com/watch?v=TKj19A7lhrU&ab_channel=Dickey%27sBarbecuePit), CEO of Dickey’s Capital Group, echoes these sentiments. “Doug has embraced the life of franchise ownership,” Roland says. “His growth in Tennessee reflects the strength of the Dickey’s brand and the entrepreneurial vision that drives it forward.”

Doug’s three Tennessee locations are part of his mission to bring Legit. Texas. Barbecue. to more communities. With a focus on quality, hospitality, and community engagement, Keenum continues to expand and enhance the Dickey’s experience for families across the state.
 
## About Dickey’s Barbecue Restaurants, Inc.

Founded in 1941 by The Dickey Family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For over 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts—because real barbecue can’t be rushed.
 
With over 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continues to grow under the leadership of Roland Dickey, Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Pit, Inc.
 
Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur's Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.
 
For more information, visit www.dickeys.com. For information about becoming a franchise partner, visit www.dickeysfranchise.com


Doug Keenum Expands Dickey’s Barbecue Pit Footprint with Three Tennessee Locations

(Farmington, UT) Dickey’s Barbecue Pit in Farmington is celebrating expansion in Utah with a customer appreciation day this Friday, September 6 from 11:00 a.m. to 1:00 p.m. Barbecue kingpin, Roland Dickey, will be handing out free autographed copies of his new cookbook, Mr. Dickey’s Barbecue Cookbook. Dickey’s will also be serving mouthwatering Pulled Pork Big Barbecue sandwiches for just two dollars and one lucky customer will win free barbecue for a year!
“I can’t wait for our customers to meet Mr. Dickey,” said local multi-unit franchise owner, John Thomson. “We are thrilled he is stopping by to hand out his cookbook and celebrate with the community.”
Local radio station K-Bull will also be on site Friday to hand out prizes. &nbsp;Dickey’s Barbecue Pit in Farmington is located at 290 North Central Avenue and the store phone number is 801-939-3030.
&nbsp;“Not only is Dickey’s dedicated to quality food at a great value,” said Roland Dickey, Jr., president and CEO of Dickey’s Barbecue Restaurants, Inc. “We’re dedicated to being good neighbors in the communities we serve.”

Roland Dickey Stops by Farmington for Customer Appreciation Day

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